Cheng Laixiang: Join In The Old Shoes To Take The New Road.

Editor's note

The Qianmen Street, formed in the Ming Dynasty, was the only way for emperors in the Ming and Qing Dynasties to go to the Tiantan to worship the heaven, the altar of the first peasant altar, the heaven and earth to offer sacrifices, the Nanyuan hunting, and the south down to patrol. The real name is "the foot of the emperor".

In the past 600 years, there has been a collection of royal culture and Shang Jia.

In the 20s and 30s of last century, Qianmen Street reached its peak: all kinds of famous brand shops, playhouses, teahouses, wine shops and Guilds gathered together, and became the most prosperous commercial street in Beijing.

Once upon a time, this led the fashion of Beijing's civilization. Once upon a time, it was the place that all Chinese consumers yearned for.

Today, along with the adjustment of the administrative divisions of the capital's functional core area, the "Bai Shi imperial road" that goes through the 22 emperors on the Qianmen Street has finally returned to the imperial road in the gate of Zhengyang, and has been extended to the ancient Tiantan.

This will undoubtedly be more conducive to the protection and development of Beijing's history and culture.

Today, Gate Street is still one of the most well preserved neighborhoods in the old Beijing market. It is the most concentrated place in the old city of Beijing.

One of the three pieces of information that I was touched by in the information provided by inlining was one of the conditions that they gave to their franchisees: "pay attention to brand management, and expect too much profits for return on investment."

In black and white, plated into the old Beijing shop shopkeeper's oral language is: "a few gentlemen: you can see it, you can see it in ugly words, you do not look at our business, it has a reputation, but it is more than 150 years of conscientious, cautious, quality and quantity, step by step to earn it!"

Don't get me wrong. These words are just to amuse you.

To say that Cheng Laixiang, the incumbent head of the rise, is no longer the shopkeeper in the traditional concept, but is a contemporary outstanding entrepreneur with the title of "outstanding entrepreneur of Chinese business" and "chairman of the supervisor of Beijing time honored brand association".

Since 2001, he served as the chairman and general manager of the inner liter limited liability company. He introduced the modern enterprise system, from management to marketing idea. In the past 10 years, the annual turnover of the inland League has increased by more than 20%, and has won the title of "China's first cloth shoes" and "China's well-known commercial standard". In 2008, "the technology of raising the shoes of inner steps" was included in the second batch of national intangible cultural heritage list.

"Cheng boss (a familiar name): I heard that you came to join the apprenticeship in 1972. Now it's okay to make a pair of shoes."

"I can't make shoes, but I'm familiar with the whole process.

We have special successors to make shoes.

"With the expansion of market demand and the scale of enterprises, many of the original manufactured products have been replaced by high technologies, including some traditional time-honored brands.

"Yes.

Our pair of multi-layered cloth shoes need more than 90 processes to complete. All of them are hand stitched by shoemakers.

For example, a pair of soles, we require more than 81 stitches per square inch.

In a sense, hand-made shoes are equivalent to handicrafts. Their value is not only for wearing, but also for wearing a culture.

Like the world-famous leather shoes in Italy, we still use small workshops.

Why? That's a heritage of human civilization! "

Of course, inherit the hundred years old civilization, Cheng master, also know how to "advance with the times" to develop their "hard truth".

Now, in addition to the traditional "thousand layers", there are three large series of more than 3000 flower colors, including fashionable cloth shoes, hand-made leather shoes, and so on.

"To create a famous brand that is famous at home and abroad, with the essence of Oriental culture and keeping pace with the times."

This is the vision of inner League and the pursuit of Cheng Laixiang's whole life.

At present, there are more than 400 branches, chain stores, counters and distributors outlets in all major cities in China.

What is the most satisfying part of this lifetime? The answer is very simple: first, it pays tens of millions of taxes to the state every year; the two is the pformation from state-owned enterprises to joint-stock enterprises.

Look, this is the heart of our "master of the city": honesty, justice, and "no burden on the country."