Dream Home Clothes: Emotional Marketing Concept
At present, the domestic
Leisure wear
The brand market tends to assimilate with each other in brand image or in the way of sales. Their characteristics are only expressed in different names, and most of them are accustomed to imitating the style of some leading brands in terms of business form and product style.
For this situation, a new force in China's home furnishing industry and the brand of Guangdong autumn deer Industrial Co., Ltd., the strategy of "dream home" obedience, put forward the idea of "marketing with culture".
Culture
It comes from the direction of emotion.
According to Zhou Jianyi, director of the dream business department, the dream companion is based on comfort, delicacy, fashion and brilliance. It brings customers a new era of life experience, a constant pursuit of fashion, and a goal of achieving perfection.
In Zhou Jianyi's view, the concept of emotional marketing covers two aspects: one is to make the product novel and meticulous, close to the needs of customers; secondly, to enhance interaction with customers, enhance mutual understanding and make better communication and expansion; besides, it also needs to implement the marketing strategy to every comrade in arms of the brand marketing center, so that sales can be more stable.
Under the guidance of the overall strategy of customer service management, under the premise of fully understanding the needs of customers, Zhou Jianyi believes that
brand
In marketing, we need to constantly win from emotion. When we guide customers to make purchase decisions, we need to use our thoughtful and unique service means to enable customers to identify their products emotionally and psychologically.
At the same time, in order to let the customer feel a kind of emotional concern, it is essential to carry out some interactive factors. We should put ourselves in the position of thinking for the customers, try to strengthen the emotional communication with the customers, so that customers can participate in the marketing activities of the enterprises, so that customers can sublimate the enterprises and their products from the knowledge stage to the emotional stage, and finally enhance the loyalty of the customers to the dream home clothes, which is the only way for the dream company to mature.
- Related reading
- Collocation | But You Can't Believe That You Don't Like Red.
- Teach you to open a shop | No Shop? You Will Be Half Successful In These Steps.
- Management treasure | How Does A Women's Clothing Store Establish Long-Term Cooperative Relationship With Its Customers?
- Management treasure | How To Make Customers Feel "Value" In Clothing Sales Techniques?
- Management treasure | How Does A Clothing Store Change Its Season? Where Are The New Autumn Products Placed?
- Management treasure | How Does A Clothing Store Create A Service Drainage Effect?
- Pregnant baby | Rui Xing's Small Deer Tea Will Operate Independently To Attack The Sunken City.
- Pregnant baby | 7-Eleven Rapid Expansion Of Xi'an Chain Convenience Industry Shuffling Tide Will Come.
- Management treasure | How Can The Women's Wear Brand Store Operate Well? Sharing 6 Store Management Skills
- Management treasure | How To Retain Customers In Limited Time? What Do I Need To Do?
- Mongolian Clothing And Apparel Processing Favored.
- Price War Has Become The Whole E-Commerce?
- The Innovation Of Big Wool Weaving Industry Has Become The Soul Of Pformation And Upgrading.
- Rui Qi Competed For The Ten Leading Brands Of Textile And Garment Industry In 2010.
- Dalian Fashion Festival 6 Major Festivals To Build A New Pattern
- Lost Nearly 100 Years Of Marriage "Qixi" Will Appear In The Pearl Village Ming Tak Tong
- US Third Party Certification Requirements For Flammability Testing Of Children'S Clothing, Mattress, Mattress And Mattress Set
- Beijing Xidan Friendship Group Suspension And Reorganization
- Asian Games Accelerate Guangzhou'S Creative Industries
- Guoli Zhang: How Can We Profit From Fame And Gain?