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ADDFEELING Wants To Establish A Leading Position In Clothing Market In China

2010/8/16 16:27:00 27

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In recent years, the international high-end clothing brands have entered China. With their mature brand value, such as the classic brand concept and the trend of product design, they have won a stable consumer group and are eager to establish the leading position in the Chinese apparel market as early as possible.

Facing the market of strong hands such as Lin, China

Brand clothing

The market gradually reveals the situation of multi brands.

Market competition is no longer the familiar face of many years, and will compete in a more intense form.

In the face of these famous brands with international passports, where should I start? Today I find the answer from the development strategy of the famous clothing brand -- ADDFEELING Addie and Phil.

ADD saw that the new market rules were quietly formed. They brought more business opportunities and vitality to the garment industry, but also brought fierce competition, which accelerated the internationalization process of Chinese local brands.

Fashion apparel brand seesaw war quietly started.

Therefore, in the face of the fierce market competition between inside and outside, the ADDFEELING Addie and Phil, in order to better serve the female consumers, not only improve the product system, give customers a wider range of choices, but also make up for the lack of complete sale of clothing and products in the market, and design the same series of accessories, handbags, hats and so on, so that accessories can achieve perfect unity in clothing.

ADDFEELING Addie Phil differentiated product advantages brought precision.

Promotion strategy

。

In 2010, ADDFEELING Addie and Phil put forward a comprehensive promotion plan for high-end health and environmental protection clothing, widely promoting their health and environmental protection culture, advocating healthy Lohas lifestyle, and providing customized services for intellectually and mature high-end women.

At the same time, in the aspect of channel construction, ADD will fully develop marketing channels, and realize the integration of production, supply and marketing of products.

Differentiated

brand positioning

Professional, respecting service and healthy design concept, ADDFEELING Addie Phil and Wang Ying women's clothing have opened up a new direction for China's garment industry. ADDFEELING, Addie, Phil and British women's clothing are definitely the leaders of China's garment industry.