ADDFEELING Wants To Establish A Leading Position In Clothing Market In China
In recent years, the international high-end clothing brands have entered China. With their mature brand value, such as the classic brand concept and the trend of product design, they have won a stable consumer group and are eager to establish the leading position in the Chinese apparel market as early as possible.
Facing the market of strong hands such as Lin, China
Brand clothing
The market gradually reveals the situation of multi brands.
Market competition is no longer the familiar face of many years, and will compete in a more intense form.
In the face of these famous brands with international passports, where should I start? Today I find the answer from the development strategy of the famous clothing brand -- ADDFEELING Addie and Phil.
ADD saw that the new market rules were quietly formed. They brought more business opportunities and vitality to the garment industry, but also brought fierce competition, which accelerated the internationalization process of Chinese local brands.
Fashion apparel brand seesaw war quietly started.
Therefore, in the face of the fierce market competition between inside and outside, the ADDFEELING Addie and Phil, in order to better serve the female consumers, not only improve the product system, give customers a wider range of choices, but also make up for the lack of complete sale of clothing and products in the market, and design the same series of accessories, handbags, hats and so on, so that accessories can achieve perfect unity in clothing.
ADDFEELING Addie Phil differentiated product advantages brought precision.
Promotion strategy
。
In 2010, ADDFEELING Addie and Phil put forward a comprehensive promotion plan for high-end health and environmental protection clothing, widely promoting their health and environmental protection culture, advocating healthy Lohas lifestyle, and providing customized services for intellectually and mature high-end women.
At the same time, in the aspect of channel construction, ADD will fully develop marketing channels, and realize the integration of production, supply and marketing of products.
Differentiated
brand positioning
Professional, respecting service and healthy design concept, ADDFEELING Addie Phil and Wang Ying women's clothing have opened up a new direction for China's garment industry. ADDFEELING, Addie, Phil and British women's clothing are definitely the leaders of China's garment industry.
- Related reading
The Profit Of Red Bean Is No Longer Dependent On Clothing &Nbsp; Real Estate Contribution Is The Key.
|- Association dynamics | National Day 70Th Anniversary: The Textile Industry Gives A Tribute To The Motherland With High Quality Development Achievements.
- Daily headlines | National Day Album: The Textile Industry Offers "The Technology, Fashion And Green" To The Motherland And Helps The Parade.
- News Republic | Witness The Honor And Glory Of Me -- Teachers And Students From Beijing Fashion Institute Of Communication Attended The Celebration Of The 70Th Anniversary Parade And Mass Parade.
- News Republic | Tribute To The Motherland - Fashion Holding Successfully Completed The 70Th Anniversary Day National Day Task
- Association dynamics | The Fifteenth Asian Textile Conference And The Ninth China Textile Annual Conference
- Expo News | Explore The New Trend Of Global Industry, "One Belt And One Road" Textile Cooperation Forum.
- Association dynamics | In The Past 70 Years, We Have Intensified Our Efforts To Take Stock Of China'S Textile Industry.
- Association dynamics | China Textile Institute: 63 Years Of Changing Team'S Inheritance And Mission
- Daily headlines | The Republic Was Founded 70Th Anniversary: The Textile Man Was Awarded The Celebration Badge. Industry Pride
- Shoe Market | Leather Shoes Also Have Black Technology China'S First Passive Intelligent Temperature Control Leather Shoes World'S First!
- Embroidered Shoes With Personality And Style Are Sought After.
- The Profit Of Red Bean Is No Longer Dependent On Clothing &Nbsp; Real Estate Contribution Is The Key.
- Spanish Giant Inditex Purchases 22% Remaining Shares Of German Zara
- Come To &Nbsp At The Beginning Of Autumn.
- Discuss The "Sad" Place Of Entrepreneurs
- Comment: Inflation Is A Phenomenon Of Productivity.
- The Salary Shadow Is Hard To Erase &Nbsp; The Textile And Garment Industry Is Suffering From Constant Pain.
- Break The Traditional &Nbsp; Be The First Person To Eat Crabs In The Shoe Industry.
- Wenzhou Shoes And Clothing Pillar Industries Export High
- International Giant Nike Strives To Lead The Chinese Market