Successful Case: Double Star From Managing Products To Running Stores

"Now our Double Star supermarket has an average turnover of more than ten thousand yuan a day." recently, Wang Hai, a president of the double star group, told reporters about the current situation of the operation of the two stars.

Carry out channel reform and manage wholesale markets well.

The construction of double star sales network is constantly innovating with the development of the market.

In the late 80s and early 90s of last century, the market competition was fierce. The two stars saw this phenomenon, gradually separated from the single channel of shopping mall, and established more than 60 operation companies throughout the country.

With the expansion of the scale of enterprises, the double star also started the practice of chain operation in the first place in the whole country, from operating companies to chain stores, and double star marketing networks spread all over the country.

At present, Binxing not only owns more than 4000 chain stores, but also occupies a large wholesale market across the country, and has entered major supermarkets and shopping malls around the country to build the largest marketing network with wholesale markets, chain stores and store stores.

Since the end of last year,

At present, the new form of chain operation of double star has entered a stage of substantive operation. The operation areas of the two stars have been actively organized to increase the strength of the supermarkets and supermarkets in the suburbs, county-level cities and other markets.

In November 2005, the first super large supermarket chain of over 1000 square meters was officially unveiled in Meishan, Sichuan.

Then, Chengdu, Kunming, Dali, Ji'nan, Tai'an, Liaocheng, Handan and other places appeared large double star supermarkets, which caused a great impact on the local market.

The marketing mode of supermarket is double star shoes, clothing,