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HI-TEC, A World-Renowned Outdoor Brand, Is Pushing To Buy Shoes For Insurance In China.

2010/8/18 11:04:00 66

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outdoors

motion

The professionalism and fashion of equipment have been taken seriously, and outdoor safety has become increasingly prominent, and has become a social problem.

How to deal with the risks in outdoor sports is beginning to appear in newspaper networks.

Recently, the world-renowned outdoor brand HI-TEC has taken the lead in the newly promoted "buy shoes to deliver insurance" in China. This insurance is provided by the Asia Insurance Company for the HI-TEC customization in the form of cards. The single card insurance amount is one hundred thousand yuan, which is a matching gift product for the HI-TEC outdoor shoes series.

Embedding outdoor safety services into outdoor products is a new attempt in the industry. It is a comprehensive service experience for consumption.

At present, 15 donkeys who are participating in the "HI-TEC Qinghai Lake photo" campaign in Qinghai are lucky enough to be the first users.

Insiders pointed out that "buying shoes to deliver insurance" is not a simple promotion, but a marketing activity that puts outdoor safety awareness and services into products, and takes the "cultural marketing" concept and differentiated product services to rapidly increase the Chinese outdoor sports market.

Outdoor rescue

expert

Appeal, outdoor sports because of its particularity, the process is prone to unexpected events, so for this sport participants, safety is the core.

But in China, due to the rising of outdoor sports, lack of safety awareness is a common phenomenon.

HI-TEC is seeing the catalytic effect of "safety" on "outdoor cake".

"Attention to safety is the unified concept of HI-TEC global product design," HI-TEC said. "HI-TEC advocates"

science and technology

Create a comfortable life, always advocate relaxed, sharing, natural, positive outdoor sports concept.

Of course, the premise of comfort is safety.

We have also been committed to training the safety awareness of Chinese consumers.

"Outdoor insurance card" is a carrier, and the cultivation of safety awareness is the significance of such activities.

It is reported that HI-TEC's "buy shoes with insurance" has been rolled out across the country. HI-TEC China's official mall has become the only mall in the country to buy shoes and insurance.