Swiss Shoe Enterprise Bally Plans To Enter China'S Two Or Three Tier Cities
Switzerland
Bally, a footwear and accessories producer and retailer, said recently that the company plans to enter two or three tier cities in China to further tap the booming Chinese luxury market.
Bally Asia Pacific chief
executive officer
DineshTandon said, "we are already there.
Inner Mongolia
Boutiques in Hohhot, Kunming and Zhengzhou.
Generally speaking, these are three tier cities in China, which are different from those in the first tier cities in Beijing and Shanghai.
The company will further expand its market in China. At present, China will occupy 35% of its global business.
DineshTandon also said it expects to increase from 35% to 50% in the next three years.
He said that although the level of Ping efficiency in small cities is significantly lower than that in big cities, the owners of department stores are willing to give fairly competitive preferential terms because they are new markets, which has also created many profits for us.
Analysts believe that, due to the rapid development of high-end retail stores, including the rise of ShoppingMall, this has facilitated the development of many high-end branded brands to further expand the Chinese market.
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