Details Of Holiday Promotion

　　 In the early years, festivals Promotion It was originally a sharp weapon favored by businessmen, but now the operators regard it as "chicken ribs". They are not willing to be unwilling to do anything. They feel that there is no new meaning, and they are not the same. Looking at others is red hot, but they are cold and clear.

Looking at it carefully, we will find that the businessmen who have failed have done the same promotion plan as others, but because of their lack of expressive pen, because of the fact that they are not ready for design, they will finally fall into the situation of "snubbing the pommel horse" in front of the door. In the increasingly high voice of success or failure in this detail, let's review the details of holiday promotion:

First, whether the promotion objects are targeted: because most of the target customers in the shopping arcade have regional restrictions. Trading Area To divide them, we must aim at all these target customers and fight for them. In general, it is not recommended to use mass media such as television and newspapers, which are widely covered and targeted. The best way is to use cheap and targeted leaflets, posters and even one to one communication among members, thus saving costs and ensuring their effectiveness.

Two. Promotion Whether the content of information is in place: the compilation of information content should arouse the desire of the target customers, meet their needs and be attractive. Take the leaflet as an example. First, the title of the content should strongly arouse the interest and desire of the audience from the font, color and text, and then attract it to look closely. "A good advertisement should be the first sentence of the text, let's read the first sentence, then read the second sentence until it is finished."

Three, promotion stimuli should be chosen: some businesses choose to give gifts or special items when they are engaged in activities. In fact, the choice of these items is very academic.

1, if the choice of special commodity is popularized, the commodities are often no profit or negative profits. The purpose of the set is to attract more people as a bait.

2, the choice of gifts should be in line with the needs of the target population. If they are eager to get something or some seasonal goods, they must not set up products that customers do not need or can not.

3, discounted goods should be opened, the purpose of special offers and gifts is to attract people's interest, but they can not bring profits. The purpose of our sales promotion is to sell and profit. Therefore, we should open the front line on discounted goods, plan and design ahead of schedule, and strive to maximize profits.