How Should The Garment Industry Digest The Channel Stock?

Because of its close to fashion trends, clothing stores decide that their styles must be updated frequently.

And the fashion that was popular last year may become a slow-moving product this year, so there will inevitably be a backlog of stock.

For the entire garment industry, excessive inventory has become a serious problem affecting the development of the industry, including those very successful clothing manufacturing and distribution enterprises are difficult to avoid the problem of backlog.

There is such a "laughable talk": even though all the garment enterprises in China are now discontinued, they can only be sold for 3 years by domestic clothing sales enterprises.

It can be seen how serious the problem of overstock in domestic garment industry is.

The rapid development of clothing stores is often at the expense of increasing inventories.

The clothing season is obvious, and the clothing product renewal speed is faster and faster. How to deal with the increasing

So how can clothing stores digest the increasing inventory? Is there any other effective way to cut down the sale and sale?

First, moderate sale.

It is unrealistic for any clothing store to realize zero inventory. Therefore, we can master the rhythm and do some proper sales activities at the right time; for example, group buying, VIP sale, issuing coupons, rush buying in time, holiday promotion and so on, are all good ways.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

Two, timely pfer goods with wholesalers.

Wang Meng has opened shop in Beijing for more than 2 years. Her secret to prevent inventory is to contact with wholesalers in time.

When purchasing, she insisted on a small amount of money, and set rules for the shopping guide, so long as the new style was not inquired in 3 days or sold within 5 days, she quickly returned to the wholesaler to exchange other colors or styles.

At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible.

For those wholesalers who are not allowed to change, Wang Meng is determined not to pick up the goods.

In her words, this way of preventing goods is not only bringing her the biggest cash flow, but also bringing new styles to the shop, attracting buyers' attention very much.

Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.

Three, diversified operations in off season

"35 yuan into the clothes, now 25 yuan must be sold."

Before August, Chen Juan's clothing store began to clear the storehouse and dump the goods. She said she would rather lose money than goods, which is a sales principle for the off-season clothing.

The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months.

The main reason is to keep the rent for two or three months and stick to the peak season.

Chen Juan's clothing store, to prevent pressing goods, will not enter the season's products until the season changes. She will steal the clothes shop secretly and turn to those busy season products.

For example, she will put some of her old leather bags, trinkets, etc. in a prominent position, such as earrings, necklaces, bracelets and anklets, and design cute cartoon bags, canvas bags and so on. Although there is not much money, the single profit is still very high, and eye-catching goods are easy to attract passenger flow. Sometimes people will not be able to get busy at a time, and it will be easy to get through in the off-season.

In Chen Juan's words, there is still a good deal of business to do with a little bit of brains.

Four, find a special sales channel {page_break}

When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.

A shop in Nanjing specializing in brand sportswear, because of the backlog of hundreds of outdated sportswear, occupied a lot of money, so that the boss was very worried, through the retail market is obviously unable to sell these stocks in the short term.

Later, the owner of the shop found a way.

There are many major secondary schools in Nanjing, and college students are obviously the main consumers of sports wear, and college students generally wear famous brands, but many students can not afford brand name sportswear because of economic problems.

The boss, through a friend of the City Sports Bureau, contacted more than 10 school sports associations, sports departments or teachers responsible for sports equipment.

He sold sportswear to students at below 30% of the retail price of the market, and at the same time gave 10% commission to the relevant sports directors. This is a good thing for both sides.

Thus, some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run sales for each of his dormitories. He also gave some small money to sponsor some activities such as badminton and basketball competitions, and further established relations with schools.

After 3 months, all the goods were emptied through more than 10 schools.

There are also some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Operators can also consider working with these companies.