Three Key And Four Premise Help You Successfully Open The Clothing Store.

　　 For investors who want to start a business but do not have enough capital and lack of experience, opening a small store is a good choice. If you are passionate about starting a business and planning a small store in your mind, I hope this article can play a certain role in reference.

To make a small shop truly open, investors have to make many choices. Is it a physical store or an online store? Is it a new store or an old one? Is it a rented shop or a shop? It's a single business or a chain. Investors need to make the right choice according to their circumstances.

Although online shops are very popular in recent years, many investors prefer to open their own stores because of their limitations. When it comes to physical stores, Investor Is it a new store or an old one?

As the name suggests, the former starts from scratch and the latter takes over the shops run by others. Which is better or worse? From the perspective of opening up, the store must be the most economical, such as license applications, etc., are ready-made. And opening shop is different, must start from scratch, from the initial personnel planning, training, shop decoration, goods procurement, marketing publicity...... Every link must be grasped and planned by oneself. From the source, investment and capital use, the store also has advantages. Because the original store must have its own fixed source, do not invest too much money, and immediately have cash income for turnover. When opening a shop, the biggest problem is the initial stage of passenger source, which takes time to develop, and more cash is needed to make turnover. But in other ways, the risk of a store is much greater. For example: the old shop's debts, taxes and other financial problems, contracts and other legal issues. equipment The quality problem... All of this is sometimes difficult to see at a glance. If it is not careful, it falls into a trap.

For investors, whether they like to eat "ready to eat rice" or "happy October" to enjoy the joy of "childbirth", individuals should think clearly. For most investors, unless they are 100% confident of the old store, they are more willing to start a new store from scratch.

Then investors are rented. shop Or do you want to buy shops? For most investors, the money on hand is limited, so most of them start their own business journey from renting stores. In recent years, due to the relatively tight shops, many commercial facilities in the district are still under construction, and the tenants are already in the market. Therefore, the phenomenon of pre lease appears, and sometimes there will be disputes. If investors want to rent a shop, they must know whether the shop is in line with the pre-sale conditions for commercial housing, and whether the developer has obtained the pre-sale permit for commercial housing.

At the same time, we should pay attention to the location of shops regardless of whether to buy or rent. This is an example of the famous international fashion chain chain, the Joyce jewelry chain system. Usually, before opening a direct store or franchised store, Joyce's location department will conduct a careful research on the location of the store, or provide detailed training for the franchisee. Because to open a Joyce fashion accessories shop, the location of its shops is very important, almost to success is the premise. For example, Joyce jewelry is mainly targeted at women, so women's shopping shops and shopping streets, which are often selected by clothing stores, are one of their location combinations. Because these places can be selected for more fashion products, for comparison, this is also determined by the psychology of women shopping.

In order to determine the appropriate address, we must first identify the customer base. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-35 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

For restaurants, the location of the store is well chosen, which is almost half the business. There are three main aspects to choose the location of a restaurant. The first is the street house, at least it should be the location of the lane, near the main street. Two, the office buildings are more concentrated; three, the residential areas are more concentrated. Of course, the three places are better.

The sections of shops are also very particular, not the wider the road, the better the business environment. Road width, traffic flow is large, pedestrians are few, some in the middle of the road there are barriers, pedestrians crossing the road is inconvenient, naturally affect the operation. Catering business, the most careful shop near the flow of enough people, there is only a passenger flow, passenger flow will have "money flow." In a word, location is the first place, whether to buy a shop or rent a shop.

For investors, if investors want to start a shop but have no good ideas or are not confident in their own abilities, it is a good way to open a store.