Three Knives For Clothing Shops.

　 For clothing store management, the choice of shop guide, reasonable pricing of merchandise and timely discount sales are three kinds of profit weapons that must be mastered.

Shopping guide selection close to customer base

AI Tong in Shenzhen has gone through. Set up shop At the beginning of the confusion, she quickly entered the state, because she had more experience in the shop management, and the shop soon operated normally. In the management of clothing stores, one of the problems that perplex investors is the choice of shopping guide and effective management of shopping guide. Because some shopkeepers are opening a shop on a part-time basis, others open a number of stores, so they can't keep a store all day long. How to guard against the high price and low price of shopping guide, concealing the difference and missing goods? This is also a problem of AI's worry, but she soon came up with a solution.

During his renovation, Ai Tong produced 10 thousand shop selling tags in his shop. There are models, codes, prices and so on, and are staple on the corresponding items. In addition, the sales list (TRIAD), daily report, customer information card and so on were printed. The total cost of printing was 1500 yuan. The reason for printing the tag is that AI tong can not often be in the store. Sales are mainly guided by purchase, and the tag can be cut off and sold out after the clothes are sold. The triple sales list is a receipt for customers. prices for goods With customers' signature and telephone information, it is very difficult for them to sell high prices and cheat at low prices.

In terms of shopping guide, AI has visited some good business shops, and found that most of their shopping guides are middle-aged people, because the real purchasing power is middle-aged people. If shopping guide is also a peer, it has a common language with customers, so that customers have a sense of intimacy. At the same time, the middle-aged shopping guide experience is rich, the speech is natural and flexible, so her age requirement for shopping guide is 25-40 years old, too young to be. At the beginning, she was recruiting people in the talent market, but some of them were not satisfied with the trial. Some of them were conscientious but not experienced. Some of them were experienced in clothing work, but they were not enthusiastic enough to deal with customers because they used to be in state stores. Finally, AI went to a familiar nanny company and asked for a guide.

Shopping guide is clothing Sale The first person who directly faces the customer is also the person who plays a decisive role in sales. Therefore, the choice of shopping guide is very important. Besides the necessary training for shopping guide, the natural affinity of shopping guide can not be ignored.

Nowadays, many clothing stores have many inappropriate shopping guides in the process of facing customers' promotion. There are many common problems: they cannot grasp the key points, do not know what the customers need, whether they are comfortable or fashionable in style, or wear resistance, blindly sell, but they are just the opposite. Praise exaggerates, often push hard sales to customers, or admire the clothes that are obviously not fit, causing customers dissatisfaction; excessive services, and seeing customers coming close to the door, causing many customers to turn away from the shopping guide when they see them, for fear of being "entangled".

In the training of shop assistants, the Hongkong women's clothing brand AZONA (Asana), who has risen in recent years, has a very mature theory, that is, training the shop assistants as the image consultant of customers. For a brand that sells fashionable clothes, the task of a salesperson is not a simple promotion. The customer requests that besides the thoughtful service, the role of the shop assistant should be a provider of popular intelligence and an image consultant. For this reason, AZONA has trained staff for a long time. The training for front-line staff includes service attitude, marketing skills, standard language, goods collection, placement and matching. At the same time, each step of the entire sales process will be photographed, starting from two positive and negative cases to conduct systematic and comprehensive guidance to employees. Develop training for staff to enhance their enthusiasm for work, so as to enhance the team spirit and competitiveness. The decorative style of the store will also be adjusted accordingly with the prevailing fashion of the season.