The Footwear Industry In China Has The Characteristics Of Industrial Clusters And Structural Contradictions Of Export Products.

On August 19th, China has become recognized as a big shoe maker in the world, a large footwear trade and a large consumer of footwear. According to official statistics, in 2009, China's footwear output was about 11 billion pairs, with an import and export volume of US $27 billion 230 million, of which exports were US $26 billion 600 million, exports 8 billion 170 million pairs, imports 630 million US dollars, and imports 29 million pairs. Trade The surplus is 25 billion 570 million dollars. The total domestic consumption is about 2 billion 400 million pairs, and the retail sales amount is about 300 billion yuan, or about 44 billion US dollars. At present, there are about more than 20000 shoemaking enterprises in China, and more than 400 employees are directly employed.

China Shoemaking Industry advantages

Advantages of industrial clusters. At present, China's footwear industry has formed three important footwear producing areas, namely, Guangdong, Zhejiang and Fujian. The total output of 3 provinces accounts for more than 80% of the total output of the country. These main production areas have a complete industrial chain, prominent brand advantages, excellent talent gathering, fast dissemination of information, and strong ability to resist risks, becoming the mainstay of China's footwear industry.

Since the 90s of last century, the China Leather Association has begun to cultivate and develop industrial clusters, support the development of industrial clusters, and regularly organize footwear industry fairs, procurement festivals, cultural festivals and other activities to promote exchanges and cooperation between upstream and downstream industries. Up to now, 7 footwear industrial bases have been established, including Wenzhou, Zhejiang, China shoes capital, Sichuan Wuhou, China's women's shoes city, Chongqing Bishan, China's western footwear capital, Guangdong Huidong, China's women's shoes production base, Zhejiang Wenling - China's footwear industry city, Fujian Fujian - China Shoes City, China's men's shoes production base. In addition, Guangdong Dongguan footwear industry is strong, Fujian Putian, Jiangsu Danyang and Jiangdu, Shandong Gaomi and LAN Cun and other places shoe industry is also booming.

　　 brand Team building. Since the reform and opening up, under the guidance of the national brand strategy policy, the brand teams of China's footwear industry have gradually formed, and a batch of brands with reliable product quality, good market reputation and strong ability to resist risks have emerged. Among them, the sports brand category, Lining sports shoes, was founded in 1990. Anta sports shoes, founded in 1991. XTEP sports shoes, founded in 2001. Thirty one degree sports shoes were founded in 2004.

　　 Peak Sports shoes, founded in 1993. The brand of women's shoes, BELLE shoes, was founded in 1992. Daphne shoes were founded in 1990. The women's shoes were founded in 1995. He founded her women's shoes, BELLE brand in 2001. Saturday women's shoes were created in 1990. Men's shoes brand, red dragonfly, was founded in 1995. AOKANG was founded in 1988. Kangnai was founded in 1980. Sunda was founded in 1977.

( BELLE Acquisition) 5 golden monkey was founded in 1951. The spider king was founded in 1995. Fortune bird was founded in 1991. Gilda was founded in 1980.

Industrial chain advantages. After 30 years of rapid development, China's footwear industry has formed a complete industrial chain, including the supply of raw and auxiliary materials, the provision and maintenance of machinery and equipment, the recruitment and training of labor workers and managers, the transportation and rationing of chemical materials, the logistics and transportation of products, the supervision and testing of product quality, the design of research and development, and the establishment of information centers. {page_break}

Problems in China's footwear industry

The structural contradictions of export products are outstanding. Structural contradictions cause the footwear industry in China to remain at the low end of the industrial chain. The price of products is low, the quantity is large, the phenomenon of homogenization is serious, and price competition dominates the export market.

According to statistics, in 2009, 8 billion 170 million pairs of export shoes in China decreased by 0.8% over the previous year (the same below): 26 billion 570 million US dollars and 5.5%: the average export price was 3.3 US dollars per pair, down 4.8%.

Low price competition is difficult. China's footwear industry has been buckled with cheap cheats since its development. According to customs statistics, 8 billion 170 million pairs of export shoes were exported in 2009, and the average export price was $3.3 per pair, down 4.8% from last year.

Trade frictions are frequent. Following the launching of anti-dumping duties on leather shoes in 2006, Argentina, Canada, Peru, Brazil and other countries launched anti-dumping investigations or anti dumping investigations against China's footwear products. Besides, the market closure of Russia's cut Chi Chi o Wo severely hit China's footwear trade. Recently, the EU's anti-dumping investigations against leather shoes in China have entered the final stage. AOKANG shoe company sent a fax to the European Union High Court through lawyers to appeal against the anti-dumping cases filed by the European Court of first instance. The European Union's anti-dumping measures, which lasted for 4 years, have been a serious blow to China's footwear industry.

Lack of influential international brands. The Chinese shoemaking industry has assumed the role of OEM since its acceptance. In the past 30 years, despite the increasing awareness of brands, many enterprises have made great efforts in brand training, and the brand teams have gradually formed. However, the popularity of Chinese national brands is low, and brands are not influential in the international market. At present, the famous brands in China are mainly sports brand Lining, which has opened many stores in foreign countries. Since Kangnai set up its first overseas monopolized shop in Paris, France in 2001, Kangnai has been one of the earliest enterprises to implement brand strategy in the domestic leather shoes industry, and has launched an international strategy of "going out, going in and going up" to call the world famous brands. In July 9, 2006, the 280 square meter Kangnai flagship store entered the commercial gold zone of Paris, and was praised by the media as "the symbolic event of the Chinese shoe brand becoming the mainstream business circle outside the country". By the end of 08, Kangnai has opened more than 200 stores in more than 20 countries and regions such as Europe, America, Asia and Africa, and has entered dozens of overseas mainstream shopping malls. Secondly, Fujian sports brands such as XTEP, Anta, 31st degree, double star and PEAK have been developing rapidly in recent years, but they still do not have their own place in the world. In terms of women's shoes, BELLE and its brands, Daphne, and Saturday are booming in the Chinese market, but the market has not yet been opened in the world.