Shoe Buyer'S Operation
Shoes and
clothing
It is also regarded as a kind of beauty which is considered to be a dress by oneself, and its embodiment and meaning are different in everyone's dress.
China is a big shoemaking country. The standard of big powers is that the western developed countries are based on their own.
Economics
The standard definition given by strong and prosperous.
This definition is international brand.
China's footwear brands are not yet available in the world. Therefore, the world brand of shoes is not only a reflection of China's pformation from a big shoemaking country to a shoemaker power, but also a best display of China's thousands of years of shoe culture.
The creation of world brands needs one.
brand
The recognition of the world's cultural attributes.
Consumers have a brand culture and
Management
The recognition of ideas is the best way to accomplish this brand.
The creation of foreign shoe brands actually does not have domestic shoe enterprises in culture.
Culture
Deep, then, why is it that our culture is so deep that we can not make the brand of the world, but they do not have much cultural background to make the brand of the world. I want to make the most simple reason for this problem. Some famous brands of shoes abroad are the combination of business and economic means.
They use realistic productivity and market manipulation skills to complete the creation of world brands.
And because of their original brand awareness and business operation means, they didn't have the premature awareness and missed the opportunity of brand creation.
Therefore, when we are sober now, we can not make the same mistake again.
When the shoe brand is created, there is a very critical group. They walk around in the kingdom of shoes. They use one's own unique vision and the fashion sensitivity of the shoe culture to catch another popular tidbit to add to the brand products that they serve. The brand that he serves is popular with fashion or culture products, and his brand has become the concern of many people wearing shoes.
As a result, his brand has become a popular brand.
As long as people wear shoes, they will have their own figure. They not only see how people wear shoes, but also look at the local culture of their wearers. They also need to study the production of shoes where they are more suitable.
We also need to analyze the market of shoes. Such a group of professional shoe buyers is often referred to as shoe buyers.
In 99 July, Mr. Wang Shiru formally put forward the first time in the San Francisco times that the Chinese "buyer" was interpreted as a "buyer".
When the English "buyer" was turned into the word "buyer", Wang Shiru accepted the magazine "fashion magazine" in 99 October. It is explained in this way: "buyer" in the United States is meant to be a buyer and a buyer. This can only be called a purchaser in China. In reality, this kind of purchaser is not a simple purchase in the work of the enterprise, but is shouldering many more important management functions of the enterprise, and such a person should be a senior enterprise in Chinese enterprises. In China, there is a habit of calling the top of the enterprise, that is called "hand".
At the same time, "hands" in the Chinese meaning also refer to those who do better or have the ability.
Then, with the plation and understanding of "buyer" in Chinese, it is best to call "buyer" so as to highlight the freshness of this profession and to reflect the professionalism of this profession, and at the same time, create a completely new concept of occupation.
As a result, buyers are widely called.
Among the Chinese shoes and clothing enterprises originally called buyers, the clothing was not the earliest, but in the shoemaking enterprises, the earliest buyers called Europe and America were called "buyers", that is in Guangdong and Fujian Shishi area.
The shoe buyer's work is related to shoes. They have all had shoes in the world, and their footsteps are everywhere in the world.
In operation, some will purchase some samples according to the product development plan of their company's president, sometimes they will buy OEM for the whole batch of products.
Its familiarity with shoemaking enterprises is surprising.
The analysis of fashion and popularity is very admirable.
This is the result of their frequent market trips around the world.
Most of them serve the world famous shoe Brand Company.
There are also individuals running the market on their own shoes.
This is decided by their different division of labor and characteristics.
Shoe buyers are divided into corporate buyers and individual buyers.
An enterprise buyer is a professional buyer who serves for the enterprise. The individual buyer is a person who owns Brand Company or sells information for Brand Company.
The shoe buyers in China have not yet been formally understood according to my own understanding.
Therefore, training and buying shoe buyers is very necessary for the development of their own brands and product development.
As the creator of the buying enterprise operation mode, I have trained many buyers of shoe industry, and helped many famous shoe brands in the world to carry out the reform and operation guidance of the buyer's operation mode.
In this process, I am also learning and understanding.
I feel that their shoes are different from what we do, and my shoe buyers also frequently discuss the brand manufacturing process of China's footwear industry.
There are many shoe buyers and shoemaking executives in the world are also very curious, you are a buyer of the founder of the business model, but did not let your shoes make the world brand.
This is what they say, and I often think about it.
Yes, I don't want to say more about the reasons now.
In my view, it is time to introduce the way of buying business models and training shoe buyers to the domestic market, and point out a convenient and fast brand manufacturing way for domestic footwear enterprises and Brand Company.
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