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Li Senlin, Chairman Of Xinshen Group Co., Ltd.: Passion Floral Dream

2010/8/19 18:31:00 119

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Lee forest

There are always some new gains.

At the end of last year, the chamber of Commerce of Zhen Ze town was reelected and President Li forest was re elected. This is a result of popular expectations. Li Senlin said this is a heavy responsibility.

The linen products of Li Senlin and Xinshen group and Xinshen group have already become an economic card of Zhen Ze.

Speaking of the development of Zhen Ze, Li Senlin is a name that can not be changed. Over the past 20 years, he and his new Shen group have been developing and creating many miracles.

Speaking with Li Senlin, he admired his clear thinking and perseverance in his career. He also had the courage and unremitting pursuit and the long accumulation of "Virtue". His conduct and every move affected the entrepreneurs with great vision to advance bravely on the road of developing the local economy.

There are two kinds of people in business: one is to lead the industry, the other is to drift with the tide.

Li Senlin, like many businessmen in Jiangsu Province, started from scratch and began to accumulate experience from dry farming activities and small captains. He completed the accumulation of primitive capital, and then looked for business opportunities from the cracks in the market.

After more than 20 years of meticulous development, his new Shen Group Co., Ltd., by 2002, the traditional industry has already formed a considerable scale and produced considerable economic benefits.

Under such circumstances, in the environment where the surrounding silk spinning enterprises are abound and the market competition is extremely fierce, how to further develop the enterprises is a new subject before Li Senlin, the steering leader of Xinshen group.

At that time, Wujiang and its surrounding areas set off a "hot water jet and air-jet loom". Many manufacturers saw others "loom on the loom, making big money", and they followed suit into equipment.

For a time, "XX chemical fiber weaving factory" "XX chemical fiber jet weaving factory" sprung up like mushrooms.

It is a difficult problem to follow up with the tide or to open another path. It is also a test of whether an entrepreneur has a keen market vision and whether the enterprise can get a great development.

After visiting experts, in-depth investigation.

Lee forest

Firmly believe that the best position should be a relatively small number of competitors and relatively large profit margins.

If "one wind and one blow" and "one-sided", enterprises with low repetition and blindly following up will surely come down and suffer with the saturation of the market.

At the same time, we get an important message: flax, as a green product, is rising quietly under the background of advocating nature and returning to nature.

Historically, the main production area of Flax in Europe is due to the rising labor costs in the developed countries, the increase in production costs and the decline in competitiveness of products, forcing the European flax industry to implement the "West ingots eastward expansion". In China, the original linen producing areas in Northeast Heilongjiang province were compared with a group of enterprises, such as the Harbin linen factory, which was built in 50s by the former Soviet Union.

Due to the constraints of the old system, some state-owned enterprises are in a dilemma and difficult in the framework of the planned economy, and the great climate of reform and opening up has made some enterprises in the southeast coastal areas stand out.

With sharp market vision and brand-new business philosophy, they have rushed into the linen industry, thus forming a new pattern of "moving north to South".

The European flax industry has shifted to Asia in the world, and the north of the country is moving southward in China. There is no coincidence that these two great opportunities are Li Senlin's insights.

He seized the historic opportunity to locate flax and dislocation.

Thus, a series of tasks, such as attracting talents, building factories and equipment, were carried out in a tight and orderly manner.

In April of 2002, Xinshen flax Co., Ltd., a subsidiary of Xinshen group, was established.

In a year alone, Xinshen's flax production has doubled 20 times.

Xinshen group has made a sudden rise in the characteristics of "late start, high starting point, rapid development and large development space". It has become the leader of the linen spinning industry in Zhen Ze town, and has made remarkable achievements.

Industrial upgrading and brand building are the needs of the whole environment and a conscious pursuit of Li Senlin's heart.

In 2006, Zhen Ze town was appraised as "a famous town of Chinese flax and silk spinning". This shining golden signboard is saturated with the sweat of Lee's forest, and it is indispensable to create the plate economy of Zhen Ze town.

What's coming is that Li Senlin is shining brightly in the spotlight of the Chinese flax stage.

Xinshen group, as the leader of "China's Flax and silk spinning famous town", has been ranked the top 10 in the competitiveness of the national hemp textile industry. It has been awarded the "Jiangsu province private technology enterprise", "environmental protection standard enterprise" and "A-level reputation taxpayer". It has been awarded the "textile industry cluster development outstanding contribution award" by the China Textile Association.

But Li Senlin is not satisfied with what he has achieved.

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Some people say, "if you want to grow flowers in a year, you want to harvest trees on a few years, and you want to grow up with a sense of life". How big the heart is and how big the stage is; how big your mind is and how big your career is; how far you can see and how far you can go.

It is this concept that led Li Senlin to lead the new Shen group to make the enterprise bigger and stronger, elongate the industrial chain, create the brand, and play the inspiring slogan of "let the world flax be more wonderful" BETTER LINEN, BETTER XINSHEN!

Shin Shen group

Imported flax raw materials from France and Belgium, the flower pattern is unique and novel.

The company has advanced 19000 units of the British McKay spinning equipment and 480 Italy shuttleless looms. The annual spinning capacity is 3600 tons, the linen fabric is 12 million meters above, and the dyed and semi bleached finishing cloth is more than 3 million meters.

On this basis, in order to expand the industrial scale, the group also traced the industrial tentacles to the raw material planting stage of flax, and established a 30 thousand mu planting base in Xinjiang and Northeast China.

This extraordinary practice confirms a motto that "it is better to spend less time than flowers."

From linen cultivation to fabric processing, from garment production to finished product export, a complete industrial chain has been formed, so that enterprises are improving day by day.

This is Li Senlin's dream of establishing the flax Kingdom, and there is a dream for the future.

After the success of the enterprise, Li Lin started his linen brand construction.

In Li Senlin's words, it is from quality to brand, but also to create an international brand.

In today's society, science and technology are changing with each passing day, and competition is becoming increasingly fierce. Whoever masters the high tech hold the commanding height of development, and who wins the initiative of the market.

Xinshen group focuses on technological innovation, technological progress and industrial upgrading as the main task of the survival and development of enterprises.

In the hardware construction, we are willing to invest in the introduction of the advanced linen production equipment in the world. The automatic winding machine with excellent performance has been introduced from the German Sura company. The joint technology has been greatly optimized, so that the linen yarn produced is beautiful in appearance, uniform in tension, same in weight, and few in roughness. It has obvious effect on improving the evenness of cloth surface.

Flax storage first class rate reached 99.24%, ranking the forefront of the same industry.

Software construction, strict quality control, "daily quality".

From the selection of raw materials, renewal of equipment, optimization of technology, improvement of testing, to strengthen staff training, technical training, and other links, we must strengthen management, do checks at all levels, guard against road, and eliminate all quality problems in the bud, so as to ensure that the company's product quality is raised to a new level.

First class enterprises have brand names, and brands have strong appeal and influence. Famous brands are the business cards of enterprises.

As an entrepreneur with a sense of responsibility and mission, Li Senlin pointed out that the added value of a brand, namely the strength of a brand and the value of its brand, should not be overlooked. It has become a pressing matter of the moment to enter the clothing brand.

Therefore, identifying the market position and trying to build a brand foreshadowed Li Senlin's resplendence.

In recent years, Xinshen group has established excellent cooperative relations with famous international brands such as Zara, H&A, Nautica, LizClaiborne, Perry Ellis, JackJonse, Target and so on.

By borrowing the international advanced design and management concepts and strict internal management system, Xinshen has created a flax brand with independent intellectual property rights.

Flax industry is a sunrise industry, and also a green environmental protection industry. Its fabrics are characterized by light, elegant, soft, elegant, comfortable handle, breathability, hygroscopicity, refreshing, and strong humidity. It has good health care function to the human body.

In 2007, the "Xinshen" brand linen of Xinshen Group Co., Ltd. was awarded the title of Chinese famous brand products. At present, the "Xinshen" linen fabric accounts for 10% of the domestic market share. The company adopts imported flax raw materials and international production standards, and the products meet the requirements of international high quality products.

2009, the Xinshen group has established the provincial linen textile engineering and technology center through the approval document of the Jiangsu provincial development and Reform Commission. The center has engaged in the technical cooperation and joint development of the famous professors such as Donghua University, Soochow University, and China's Hemp textile association.

It can independently complete the development of flax yarn and functional linen blended products, and independently or cooperate with other units to carry out the research on the degumming of flax raw materials from different producing areas. It focuses on the research of new products and new technology of high branch (above 50Nm), ultra low count flax yarn, and develops functional blended yarn and fabric. It plans to complete the laboratory (trial or pilot) research and new product declaration work every year with 3~5 new products, so that the R & D capability of "center" can reach the advanced level in China.

Li Senlin's ideal is to develop products with high added value, fight for the right to speak in the linen industry, and become the leader in the world's Linen Industry.