High Logistics Costs Or Blocking Ma Taobao Strategy

To this end, the reporter called the Japanese customer service, the staff said, due to the recent tightening of customs policy, Amoy Japan had to suspend the sale of the above digital products.

Shenzhen customs insiders confirmed that the Customs document No. 43 was implemented soon (September 1st), and the customs had begun to strengthen Customs inspection of related articles, especially the so-called "small amount".

Amoy Japan is Alibaba group's Taobao and Japan's Softbank group holding Japan.

However, in July 28th, Amoy sent an email to registered members, notifying the new members of the Japanese Amoy from July 29th 10. Registered members can still log on to the website, the orders that have been generated can continue to complete the paction, but no new orders can be made.

In this regard, the outside world once speculated that there might be significant adjustments to the operation of Japan, and it is likely to close down in the near future.

In this regard, Amoy Japan customer service said, Japan's recent adjustment, mainly in line with Taobao's overall business layout, aims to achieve Taobao's previously promised "get through" service, that is, to use a Taobao account to visit Taobao's all websites, and to use all services.

Amoy Japan is running normally and there is no "stop business" theory.

Yan Qiao, head of Taobao's public relations department, also confirmed this.

Yan Qiao, in an interview with the economic reference daily, said that the operation of Taobao was normal, and the outside world misunderstood its business strategy.

In the past, Japan needed to register separately because of technical problems such as platform building.

At present, these have been resolved, and it has been possible to use all Taobao websites and services with only one Taobao account.

This will reduce the average operating cost of Taobao's websites and make it easier for users to use.

For Amoy Japan to suspend some businesses, Yan Qiao said, "normal business adjustment, once the time is ripe, will be restored."

The biggest advantage of Amoy is that all products are shipped directly from the Japanese stores to ensure the quality of the products.

But too high freight costs a lot of users who love Japanese goods.

At present, the logistics route for Japan to send goods is first from Japan to Hongkong, then from Hongkong to Shenzhen, and finally to goods from Shenzhen.

If you buy more than one item in a number of stores, you will generate many different orders, calculate freight separately, and charge according to the weight of the goods.

However, Amoy Japan did not specify the unit price standard of freight.

Some consumers say that because the international freight is more expensive, the cost of logistics will exceed two times the price of the commodity itself when buying goods under 100 yuan in Japan. A box of 31 yuan mask will cost 102 yuan, so it is not cost-effective to buy small products through Amoy Japan compared with other ways such as group buying.

The Taobao seller, who specializes in "Japanese purchasing", introduces to the economic reference daily that Japan is not competitive in goods under 1000 yuan, and the freight cost is about 10% higher than that of Taobao's personal sellers. Only the electronic products that purchase more than 1000 yuan are more suitable.

But most of the products bought from Japan are cosmetics and clothing, most of which are below 1000 yuan.

The customs of Shenzhen Customs said that with the implementation of Customs document No. forty-third, the provisions of "tax-free commodities below 500 yuan" will be abolished and replaced by "goods tax less than 50 yuan".

This will further increase the cost of Amoy Japanese goods.

In an interview with the economic reference daily, Chen Xinxiang, director of the China Association of electronic commerce, said that in order to ensure the quality of commodities, Amoy Japan had to use the current logistics route and freight calculation method.

In pportation, the normal international pport channels of commodities need to pay for Japan's domestic logistics costs, domestic logistics costs, international logistics costs, warehousing and storage costs, personal import customs clearance, customs declaration fees, and necessary insurance costs.

Therefore, the logistics cost will remain high.

In this regard, Yan Qiao confirmed.

But at the same time, he said Taobao is now planning to build its own logistics channel, and the freight will be greatly reduced.

According to Amoy Japan website, at present, Japan has established three logistics centers in Japan, Hongkong and Shenzhen, with special operations and exclusive logistics warehouses.

In an interview with the economic reference daily, Liang Jia, an analyst with Citibank in London, said that although Taobao built its own logistics center would help reduce costs, it increased the cost of time in three stages. Customs declaration, sorting, distribution, inventory and checking of the goods would delay the arrival of goods to the user.

At present, this problem is emerging.

Amoy Japan promises to place orders from customers to receive goods, usually within 10 working days.

But at present, the Japanese website homepage bulletin said, "because of Customs personal items clearance policy (General Administration of Customs Announcement No. forty-third document 2010) changes, strict checks on entry items, has caused many items of goods in Hongkong, Japan can not enter the warehouse.

Some articles reach the user's hands and will be extended to 15 working days.

According to the above customs of Shenzhen customs, the No. forty-third document mentioned by Amoy Japan will be implemented in September 1st this year. Some items that do not need to declare customs duties will be checked, declared and checked. Many items need to undergo strict inspection and quarantine.

This will increase the review and declaration procedures, and will further delay the arrival of goods to users.

Liang Jia analysis shows that although Japanese business is only a small part of Taobao and Alibaba business, it is related to Ma's "big Taobao" strategy.

Once the Japanese business is blocked, Alibaba and Softbank will also be affected by the joint efforts to expand the Japanese market.

Alibaba's planned "panning Hongkong", or even "Amoy America" and "Amoy Europe" may be delayed.