What Are The Necessary Conditions For Yu Jianwei Marketing?

Yu Jianwei, a top student at Zhejiang University, has two masters and has been internationally famous. brand The general manager of clothing company is now Hangzhou. Bo Qi The general manager of clothing Limited company is an outstanding leader. As China Spin Senior professional manager of garment industry, MBA master of business administration, he has successfully introduced several garment brands to the national garment market.

In 2010, Hangzhou's Boqi Clothing Co., Ltd., the main brand of Simei Xiu Qiu Qiu, held the national ordering meeting. The reporter interviewed Mr. Yu Jianwei, general manager of the company.

Reporter: a good brand. Marketing What prerequisites do you think you need to have?

Yu Jianwei: first of all, he must have a certain degree of familiarity with the industry, clearly understand the style and evolution of fashion products in the precipitation and accumulation of time, and have enough research, judgement and operation ability for the brand market operation policy, product style positioning and price formulation.

Secondly, he should be familiar with the national high-end brand clothing market, pay attention to the brand marketing channel construction, and have the rich marketing management experience of planning, promoting, developing and maintaining the national agents, exclusive stores and shopping malls (special counters) successfully. Besides, he must have a clear idea of the consumption ability of various regions in the country and the preference of colors.

At the same time, a good brand marketer must have rich store location and ability to select locations, and be familiar with the internal marketing and management of stores. He also wants to plan container design in a unified way, with rich theoretical and practical experience in the production, placement, merchandising, selling skills, personnel training and service management of props. He also has professional knowledge of fabrics, linings, accessories, and so on, and understands his characteristics, functions, processes and uses. He can effectively cooperate with designers in developing high-end and marketable fashion. He must be able to work together with production departments with professional knowledge and ability, and have the ability to reasonably configure and control commodity supply, logistics distribution and inventory (rate).

Finally, he should be familiar with the laws and regulations of market operation, and be familiar with the laws and regulations of industry and commerce, product output, import and export declarations and commodity inspection. This is essential for normal marketing. The accumulation of professional knowledge and personal connections in this area will help to protect the operation.

Reporter: what are the brand culture and ideas implied in Si Mei Xiu?

Yu Jianwei: Simei Xiu is the main brand of Boqi dress. The brand has absorbed the latest design elements of the US and Europe in its design, while trying to use the lines and space sense created by modern architecture and sculpture to bring breakthroughs in the overall fashion design. Natural colors and environmentally-friendly fabrics create a new sense of harmony and health, reflecting the brand's unique "self-confidence, intelligence, independence and fashion" culture and ideas.

Reporter: as a well-known clothing marketing and management expert, how will Si Mei Xiu win and win the market?

Yu Jianwei: from the beginning to the end, she always adheres to the concept of innovative and high-quality product development, which embodies the care and concern for the vast number of female consumers both in the selection of fabrics and in the tailoring. I think this is the key to success. Now we advocate people-oriented and everything we do is interpreting this concept. From this point of view, our clothing color, style and structure ratio have unique characteristics. This is also the reason why products have a large number of "Fans" in young and middle-aged fashion consumers.

Now, the women's clothing of Si Mei Xiu has been spread all over the country through the provincial and municipal agents at all levels, such as Chengdu, Zhuzhou, Beijing, Chongqing, Wuhan, Shanghai, Shandong, Zhengzhou, Jilin, Shenyang, Shenyang, Shenyang, and so on. The products are rich and beautiful throughout the year. Serialized products, specialized shop display and scientific management provide a good investment and operation platform for the promotion and development of the terminal market. At present, many shopping malls are equipped with "beauty show" counters. Many commercial streets have their own shops, and their simple, fashionable and natural products are very popular with consumers.

Reporter: what do you do about the management of the brand?

Yu Jianwei: we will further strengthen the awareness of brand quality, attach importance to terminal management, and lead the team to do pre-sale, sale and after-sale services. We attach importance to product research and development, vigorously promote unique products, guide consumption with fashionable products, and lead the provincial and municipal agents at all levels to move forward and develop with rigorous and standardized market operation. We also strengthen the shaping of corporate culture, attach importance to the management and training of terminals, and create the Management School of Boqi, consolidate the management work for enterprises, strengthen the management of intellectual property rights, and severely crack down on counterfeit Simei show products.

Reporter: can you talk about the future of Si Mei Xiu?

Yu Jianwei: "guiding consumption and creating customers" is our company's permanent motto. We will stick to the brand idea of "Mei Mei Xiu" and keep pace with the times, and constantly transmit fashion elements to consumers. At the same time, we will pay close attention to the changing trend of their lifestyles and use the elegance and refinement of their fashion to make women consumers more elegant and confident.