Young Boys Brush Their Toilets And Start &Nbsp; New Homemaking Business Makes Millions.

10 years ago, Zhang Songjiang, a 20 year old boy from Beijing, graduated from university.

Talking about the experience of starting a business, Zhang Songjiang regrets that at that time, it could be said that the way of starting a business from domestic service began to be a cheated experience.

Zhang Songjiang, who had just graduated from the United University, found that one of his college diplomas could not find any counterpart. He consulted with the other 3 friends and decided to start a business together.

They saw an advertisement of the American brand cleaning company in the newspaper. After the "professional" explanation, they believed that the profit market of the cleaning market was unmatched.

So 4 people immediately joined up with 39 thousand yuan to join the company, and then received two days of cleaning and cleaning training.

Several young men were enthusiastic about starting a business. They rented a more than 10 square meter old office and recruited 7 employees to prepare for a big fight.

But when they run to talk about business, they eat around the door. They haven't made a deal for two months.

Zhang Songjiang has come to understand what the cleaning industry is all about.

In the original training, the "American brand" company told them to do cleaning and cleaning, the market price is no less than 10 yuan per square meter.

But in reality, the market price is 1 yuan per square meter.

Moreover, if there is no connection, even if you pay 1 yuan, you will never get a cleaning project with only a small profit.

Some of the students who felt that they were being cheated wanted to find a company to join in.

The difficult situation brought several partners of Zhang Songjiang to a retreat. But Zhang Songjiang insisted on the prospect of the cleaning industry. He kept thinking about how to make a new way to do business. He thought that there were many upscale residential areas in Beijing, which required a higher standard of indoor cleaning service. The market seemed to have no occupation yet, but then they had no money, and their partners decided to quit.

At that time, Zhang Songjiang was depressed to the extreme. In the end, his father gave him 100 thousand yuan to support him to continue his career.

Dare to drink toilet water that you have painted.

At that time, indoor cleaning was also done in Beijing, but service had no characteristics and no standard.

Zhang Songjiang believes that a high-end community like SOHO modern city will definitely need a more upscale service.

McDonald's and KFC go all over the world, not just a strict operating procedures and standards. For cleaning, this standard should be classified into different types of houses, such as bedrooms, bathrooms and kitchens, and then determine different service standards.

He spent more than 10 days perfecting his own plan, writing his plan, and then plucking up the courage to go to the manager of SOHO modern city property company. The property manager was finally moved by the young people in front of him, and gave him the cleaning work in the district. Zhang Songjiang rented a room in the basement of SOHO modern city and began his two venture.

Recalling that period, Zhang Songjiang said that "very hard", no chair sitting on the floor, eating 2.8 yuan a box lunch every day, what is worse is that his meticulous plan on the standardization of cleaning services can not get the approval of employees, because he is too young, many of his employees are children than he is big, do not take his theory seriously, or in accordance with the original habit of doing.

Finally, Zhang Songjiang decided to set an example. After finishing his meticulous brush toilet, he told everyone that he dared to drink the water in the toilet he had brushed. Everyone looked very clean and was convinced by the young boss.

Zhang Songjiang is very proud of his first establishment of a standardized brand operation mode of domestic service industry.

This mode is first manifested in the standardization of services. He asked the staff to finish the bedroom in half an hour. The toilet must be completed in 45 minutes, of which the toilet is 12 minutes, the hand basin is 10 minutes, and the bathtub is 10 minutes, all of which are checked by the standard per square centimeter.

Zhang Songjiang asked employees to enter their customers' homes, bringing a full set of cleaning agents, portable vacuum cleaners, and sterilized plastic wrap to prevent the loss of woolen wood towels. The cost of these equipment is all included in the charge of 15 yuan per hour.

These standards eventually distinguish him from the traditional way of domestic service.

"Housekeeper" for residential customers

After setting up a standardized home service mode, Zhang Songjiang's home economics company soon established a reputation in SOHO modern city, earning 30 thousand yuan in the first month, and having a good start in business, but Zhang Songjiang was not satisfied. The new type of homemaking service in his mind should have broader contents.

A customer who serves as a senior executive at a hotel reminds him that there is a "housekeeping service" very popular in foreign communities, which can provide various needs for customers in the District, which makes Zhang Songjiang suddenly understand.

After detailed understanding and investigation, Zhang Songjiang found that the traditional nanny service provided by the traditional home economics company had enormous defects which could not be overcome. The housekeeper's work efficiency was low. The nannies usually had to spend half a year to use all kinds of household appliances. At the same time, the chances of danger and damage were also high.

Moreover, the average household management company is only equivalent to an intermediary, earning intermediary fees, how can the service meet the needs of customers?

Zhang Songjiang found that community residents often call, in addition to the requirements of cleaning services, as well as invites people to cook, care, shopping and other requirements, Zhang Songjiang immediately dispatched the staff who were good at these jobs to provide services at home, and specialized training for them, and strengthened their skills. Those traditional housekeeper worked all day, and his staff could finish in 2 to 3 hours.

According to the requirements of customers, Zhang Songjiang's home economics company has constantly added new items, such as dry cleaning clothes, leather maintenance, barreled water and flower arranging, and even booking air tickets and so on, which is far beyond the scope of traditional housekeeping services. It not only makes customers satisfied, but also becomes a new profit growth point. "For a simple example, we now provide customers with dry cleaning services, and employees take some clothes that need dry cleaning from their customers' homes. We hand them to the dry cleaning plants of the contract for dry cleaning. According to the contract, we get 55% of the profits, and divide each piece of clothing into 1 yuan for employees, and 10 yuan dry cleaning cost can earn nearly 5 yuan, which is almost without cost."

Zhang Songjiang introduced that before the customers walked out of the house with their clothes and chose dry cleaners, they had actually taken them away in advance.

This new type of homemaking service, which had never been tried before, has achieved amazing results. In less than a year, in the more than 1000 communities of SOHO modern city, 570 people have processed service cards successively, becoming loyal customers, and the service revenue exceeds 1 million 700 thousand yuan.

Zhang Songjiang formally registered the brand name of "small housekeeper" with his home economics company.

"Small housekeeper" has great ambition.

After the successful sample of SOHO modern city, Zhang Songjiang no longer satisfied only to serve this district. He succeeded in copying this successful mode by joining the chain. Soon, "small housekeeper" was everywhere in Beijing, opened hundreds of stores, and even opened up to Shandong, Jiangsu and other places.

"According to the data released by the National Bureau of statistics, more than 100 thousand of Chinese families earn more than 80 million of their annual income. If 20% of these families need housekeeping services, and 20% of them choose small housekeepers, the customers of small housekeepers will reach 3 million 200 thousand families. If the average household consumption per household is 500 yuan, there will be 1 billion 600 million yuan annual income."

Zhang Songjiang analyzed the prospect of China's home market, hoping that he could eat this big cake.

Now, Zhang Songjiang, who has worked hard for 10 years in the home economics industry, is not satisfied with expanding the store and occupying the new district. He has greater ambition in his mind. "The homemaking service place is not in the storefront, but in the customer's home, and in the case of logistics and distribution, stores are not really necessary."

He put forward the concept of "home factory", which means that small housekeepers can move direct stores from the urban areas to the suburbs, set up bases outside the rings, centrally distribute all the people and goods to the base, and the service units of small housekeepers are also pformed from direct shops to mobile cars.

In this way, the allocation of resources is more reasonable and the cost is relatively better controlled. According to Zhang Songjiang, it is more suitable for "the whole city business", rather than being confined to a certain district.

Zhang Songjiang said that his goal is to become the first listed Home Economics company, and to do the best in the industry.