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Making Money: Goals Need Wealth Before They Come Back.

2010/8/19 18:48:00 70

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Target Advertising

I know a boss who is a playmate in my childhood and is now worth millions.

During a meal together, the boss talked about his money making efforts.

One year, local.

Bamboo shoot

Listed, the purchase price is 0.25 yuan, farmers if the price.

Sell

Because many farmers face a dilemma of getting nothing for a year because they are below the cost price.

As a result, the market came into being, and the purchasers continued to keep prices down, and the peasants were reluctant to sell them.

There was a tug of war between the two sides. However, bamboo shoots did not wait. If the bamboo shoots were harvested, bamboo shoots would get old. Digging up bags of bamboo shoots that were not sold would rot over time, and eventually the peasants would lose.

At this time, my friend, the boss, was killed by half way, and gave a surprise to everyone.

Price

0.45 yuan per catty bought bamboo shoots, which surprised all the people, not only against their competitors, but also against their own companies. But the boss took the bull by the pants and bought them according to the price he ordered.

After the news came out, the farmers rushed to carry the bamboo shoots to the boss's company. The front door of the company was lined up by a long word. At that time, a total of more than 80 tons of bamboo shoots were bought. The scene was very spectacular. The local newspaper also made a special plan for this purpose.

Interview

And reports.

The boss said that he did so for two reasons. First, if he bought money in accordance with 0.25 yuan, the farmer might lose his money, and he might give up planting bamboo shoots in the next year, and buy the farmers at the price of 0.45 yuan per catty, so that the peasants could make small profits.

The two is for enterprises to do it free of charge.

Propaganda

To win the favor of farmers, farmers will sell bamboo shoots later. The first thing that comes to mind is his company, which is not losing money, but will make more money in the future.

In my heart, I quietly counted out an account for him. The purchase of bamboo shoots was 0.2 yuan per catty. According to 80 tons, it only cost more than 32 thousand yuan. This 32 thousand yuan is not enough to do advertisement in CCTV for a few seconds. However, this clever boss skillfully used the advertising effect brought by more than thirty thousand yuan to bring money business opportunities, which can not be bought directly for thirty thousand yuan.