Seven Wolves: Determined To Be "China'S POLO"

Domestic and international brand competition

"In 2010, one of the obvious characteristics of China's textile and garment industry is that the phenomenon of two-way attack has become increasingly apparent, that is, domestic brands and international brands challenge the original clothing brands at the same time."

Zhou Shaoxiong believes that the seven wolves also face this kind of attack.

It is understood that, despite the impact of the global financial crisis, China's clothing consumer market is "standing at the top of the pack" and growing against the trend.

"From the United States to Europe, more and more international brands are targeting the Chinese market."

Zhou Shaoxiong said that as early as the end of last year, he contacted some famous international management agencies, and the other told him that some foreign brands were entrusting them to formulate strategies for entering China, and then they might further penetrate into China's two or three line market.

In addition, in the financial crisis, some domestic clothing brands were

"Therefore, the future Chinese clothing market will be a stage for international and domestic famous brands to compete with each other, and the competition of China's clothing brand will be more intense."

Zhou Shaoxiong said that there are two points to deal with this competition: the first thing is to look at the development mode of the enterprise from the perspective of the world; the first is to build its own characteristics based on local advantages.

"We are not afraid of attack. Through such competition, we can train ourselves and go to the world."

For the future of the seven wolves, Zhou Shaoxiong seems to have a plan.

POLO will be the benchmark.

"To be China's POLO."

Zhou Shaoxiong revealed the goals and determination of the seven wolves in the next 5 years.

Zhou Shaoxiong said frankly that the seven wolves started with the establishment of brand enterprises, and they created factories just because they wanted to create brands, and then set up their own marketing networks.

"At that time, there was a very simple idea: I hope I can put on my own brand clothes."

Zhou Shaoxiong said, now that enterprises are developing, they want to find a benchmark as the direction of learning, and POLO is the benchmark for seven wolves. This is not only because they are similar in product category, but also similar in trail, but also because POLO is already a world-famous brand, and it is also a kind of culture.

Zhou Shaoxiong said that the annual sales volume of POLO has reached 10 billion US dollars, and the sales of the seven wolves last year was only 4. 5 billion yuan.

In addition, the seven wolves should not only create clothing brand, but also a cultural brand, which is far from POLO, so POLO has become the catch up direction of the seven wolves.

"We hope that in the future we can maintain an annual growth rate of 20% to 30% so that we can get closer to POLO."

Zhou Shaoxiong said.

Strive for billions of dollars in network sales

Some time ago, as one of the most important B2C enterprises in Xiamen, the seven wolves carried out a joint marketing campaign with 7 other Xiamen B2C enterprises.

"E-commerce will be an important form of our future new channels."

Zhou Shaoxiong believes that after 80 and 90's consumption habits pfer to the Internet is very obvious trend, so the seven wolves launched last year's long-term planning of e-commerce and began to implement.

However, at present, there are only one network marketing channel for the seven wolves, that is, the flagship store on Taobao mall.

In response, Zhou Shaoxiong said that at present, they are working with IBM to build a backstage platform, and the official website is also stepping up production.

"We will take 3~5 years to pfer from a traditional enterprise to a new type of economy coexisting with traditional marketing and e-commerce."

Zhou Shaoxiong said that since last year, e-commerce has increased rapidly in the sales of seven wolves, and has now exceeded 10 million yuan.

"But our goal is to achieve 100 million, the higher the better."

Zhou Shaoxiong is obviously not satisfied with the "ten million yuan" pcript.