Fu Sun Home Textile: Building An International Brand

Speaking of the design concept of Vu family textile, Cheng Fu said that vroge is a design concept with a focus on mind, environment, sustainability, and slow adjustment of life.

In the use of materials, we should promote pure natural cotton, hemp, modal, bamboo fiber and other natural environmental protection low carbon fabrics for people's pursuit.

In the survey of two or three cities across the country, it is found that after the financial crisis, the consumer psychology of the people has undergone subtle changes: advocating nature and returning to reason.

People began to pay attention to the earth we live in, and began to pay more attention to how to live in their own lives.

The homogeneity of domestic textile industry is still very serious, and the lack of differentiated products.

In recent years, Fu Tian home textile has adjusted its design ideas in various ways, trying to follow the route of differentiation, so that consumers can see the European style and American style when they see the product.

After the financial crisis, popular flower styles, and designers of the home textile company of Fu Tian, according to this popular element, put the floret into the design pattern this year, and make big patterns with floret.

This design method also reflects how to teach people how to use the earth's resources scientifically, so that people can pay attention to details and start from the details.

I had thought of copying other people's style before, but it was impossible to reflect the difference.

Global resources, voshi home textile R & D design team, mainly based on vosher headquarters, has design divisions in Shanghai, in Japan, in Europe and America and many other countries and regions, and employs external designers to provide draft for Voss. These foreign teams regularly provide feedback on design information, plus annual visits from designers of the Department, and conscientiously study and try to understand the psychology of the masses. See what is most suitable for Fu's day home textile products to form their own unique style. They sell well in more than 30 countries and regions, and are popular in all parts of the country. Cheng Wei, vosy's chief textile designer, introduced how to make the difference. He said that Voss should be a global brand and take advantage of Voss's advantages in foreign trade.