How To Succeed In Bulk Clothing Store?

In August, it was known as the "crazy off-season" of clothing, and most of the clothing retailers were clearing the goods.

For clothing wholesale, it is also very light, but it is

The beginning of a busy season must be well prepared.

Ma bean likes to chat with retail shopkeepers and see some experience posts.

Here, I sum up some experiences and insights.

1. the style of clothing store must not be messy. Store decoration, clothing collocation and color system must be unified in all aspects.

I can't take the YY with a lady's style today, and I want to take the YY of Euro American style tomorrow.

The entire storefront is very inconsistent, so it is very difficult to retain repeat customers.

When you purchase, you'd better fix one person in, and don't change your style easily.

The location of the purchase can not be changed easily because the place is different, so it is difficult to find clothes with similar style.

When purchasing, you must have a clear grasp of the price positioning. Do not take cheap and expensive products as long as you like them. You must take the YY that is suitable for our store. Otherwise, the expensive goods will also become stalls, which will not sell well.

All kinds of YY must have a customer base. As long as you concentrate on a certain style, you will cultivate many repeat customers. The purchase will not be very painful.

2. if you are in the middle and high grade quality, you'd better make a price sale.

Because if you can bargain, customers often think there is room for bargaining, and once they can not meet their desired price, they will not buy it.

If they are sold to a unified price, they may be more balanced mentally.

This is even more important if the boss does not look at the shop himself, which is much more convenient in management.

It helps the boss control the price.

Of course, for old customers, there must be an appropriate discount.

In fact, when women buy clothes, they are not just trying to wear a new dress to bring new feelings and styles to her. In the process of buying and selling, women are used to bargaining. This has made ninety percent of the women's habit in the bulk store, and they are also happy to enjoy the feeling of bargaining.

Therefore, if we want to price a bulk store in such an atmosphere, we need to combine several factors to make the pricing model slowly.

But after all, everyone's shop lots are different, the environment is different, the consumption view is different, so not every place is suitable for the bulk store to make the pricing mode to operate.

Before we decide whether to make a fixed price, we do more surveys and experiments.

3. three cents, seven points.

This is the most frequently heard phrase of making clothes, but it is also easy to be ignored.

Don't spend too much time getting goods or looking for cheap sources. As long as the style of your shop is suitable, you can always follow the stalls or net batches.

For a long time, you can naturally get the latest goods and offer a favorable price.

Often see some novice friends, Taobao on the favorite style, go to the wholesale market, there are no cheap goods, and then net batch of several goods, each purchase is so, wasting a lot of time, the quality is uneven, the style can not be unified, want to exchange goods are very difficult.

Since I think I get the best design, in fact, this time cost is a lot, and I can not enjoy the treatment of the old customers.

The old customers who have been working for a long time will notify the first time when they have new models.

There are some price concessions that only old customers can enjoy.

It is recommended that we spend more time thinking about how to improve all aspects of sales.

Such as how to match, how to display, how to understand customer psychology.

Making clothes is different from any buying and selling. Most of the time, customers are buying a feeling instead of simply buying one item.

Some friends like to put their clothes on the shelf singly, and then play computer games on their own. Guests will come and do not ask, so the business will not be good.

I like to chat with some good retail shop owners, and find that their common characteristics are that they spend a lot of time every day to study how to match, like to try on themselves (which is easier to grasp what kind of MM can be worn), and then customers can recommend the most suitable YY for customers.

Because it is a complete set of collocation, guests often do not go to other homes to buy, but also easy to cultivate repeat customers.

4., you must be confident in your YY sales so that you can get a good price.

Many friends because of the price of the entire clothing market, quality assurance is not accurate, as well as lots, decoration and other factors, often on their own sales of YY is not confident, in terms of price is easy to relax.

This will make the guests feel that you are selling cheap goods, the lower the price.

The process of sales is also very important, and confidence recommendation is also a key part.

Self confidence training requires more understanding of fashion trends, collocation and the assurance of the entire clothing market.

5. don't think cheap is good.

Finding the right consumer is the most important thing.

The most common mistake for a novice is to go to the wholesale market to take the cheapest goods that he thinks he has made.

Now I only pay the high price, not the cheap one.

Don't cut prices too much during discount or clearance, so customers will feel that your goods are cheap, but they are usually more expensive.

Recently, a customer told me about such a thing. Recently, the summer clothing was cleared, and the clothing store opposite her was 59 yuan.

In fact, they are all middle grade and high quality, and the goods from that store are more than 100 in advance, so they will sell well if they sell at a loss.

I didn't think the business was bad at all. The customers who bought her clothes won't go to the second time again.

My customer, instead of selling it in a summer suit, can't sell it at the time of autumn.

This customer's inherent impression is that the clothing of this shop is very high grade, and it will not feel embarrassed to buy it.

6. friends who are just beginning to do business must adjust their mentality.

Don't keep thinking about making money.

In the past first, second years, it is usually a process of accumulating experience.

The most important thing is the process of accumulation.

When you are in a bad business, take a look at the post, study collocation and visit the wholesale market.

Tourist sources, collocation, experience and other aspects are in place, and it is difficult to make money without thinking.

Ma beans hope you can have a good mood during the off-season, and hope that our clothing stores can do better and better.

We are all friends on the way to start our business.