Zhonghui Leather: The Banner Of Energy Conservation And Emission Reduction

Hu Jianzhong, chairman of Zhonghui, started from scratch in 1993, and completed the primitive accumulation in 1998, after 17 years of rain and wind.

At present, the company has a total assets of 500 million yuan, covers an area of 300 mu and employs 3000 people, including Zhejiang Zhonghui fur Co., Zhonghui rayon Co., Zhejiang Zhongchang tanning Co., and Tongxiang Zhongsheng.

Commitment to world brand

Throughout the world, under the background of increasingly fierce market competition, any enterprise can sail across the sea and Kunlun immediately.

As the largest fur processing center in the world, China sells millions of fur garments to various parts of the world every year.

However, China, which ranks among the top fur producers in the world, rarely has its own fur brand.

High fur import prices and low-end wholesale and OEM sales have become the shackles of the development of China's fur industry. In today's market where international fur prices fluctuate frequently, domestic enterprises that still rely solely on price advantage to engage in fur processing have been limited by the development space, and those who focus on brand added value and withstand the impact of raw material price fluctuations will become the mainstream of the fur industry in China.

In the two successive "fur coat king" winners, Zhonghui, who is following the trend and striving for change, is well aware of the essence of brand strategy: no brand or brand awareness is weak, and in the market consumption, only a small amount of processing fees can be earned.

To this end, "Zhonghui" resolutely chose to take the quality line to create brand effect, conform to the development trend, strive to pform and innovate, and do a good job of "ENAGA" brand cultivation and construction.

In 2003, the company set up a new technology research and development center, in addition to more than 70 technical personnel, but also hired a senior designer and senior technician, dedicated to brand building.

From the procurement of raw materials, the use of high quality environment-friendly chemical excipients, to tackle five major technical problems: tanning, dyed, double colored, fine leather, Seiko and finishing, every link highlights the unique and meticulous "Zhonghui", ensuring the development and development of pollution-free and environment-friendly products and achieving the integration with international standards.

In 2005, Zhonghui also hired famous designers in Italy to develop fur clothing with international fashion. The color is keeping pace with the international trend. So far, the fur clothing of the company has been sold well in developed countries in Europe and America.

In 2007, China's famous brand products, "Zhonghui" "ynu Jia" leather clothing was named as China's famous brand products, and realized the breakthrough of Tongxiang's fur industry's Chinese brand name zero.

It is also in this year that China fur industry's "fur collar" industry standard was born in Chong Fu, and Zhonghui fur has become the standard formulation and leader with its strength and influence, highlighting its king in the industry.

In April last year, Zhonghui fur won the honorary title of "worker pioneer" and "fur coat king".

Hu Dong said, "workers pioneer" is not only an affirmation of R & D center work, but also a positive affirmation for the whole Zhonghui enterprise construction, energy conservation, emission reduction, recycling, environmental protection and so on.

Under the efforts of Zhonghui, Yi Nu Jia has become a fur clothing brand integrating design, quality, integrating connotation, taste, harmony and unity, advocating noble elements of life and promoting fur art.

Through its long-term cooperation with top brands such as D&G, PRADA and BURBERRY, Zhonghui fur has effectively improved its own technology and management level.

After several years of continuous efforts, the brand of the "Nu Jia" brand has been recognized by consumers. It has many honors such as "China famous brand", "well-known trademark", "China leather logo fur coat Wang", "national inspection free product" and so on.

Zhonghui is confident that in the next three to five years, Yiru Jia will become the world's largest, most powerful and best service world-class fur brand.

This is the grand blueprint of "Zhonghui". We have reason to believe that, in the decision making strategy and winning the battle, Yi Nu Jia, a fashion and elegant and personalized fur clothing brand, is becoming a shining star in the domestic and foreign fur industry.

High energy saving and emission reduction banner

Throughout the world, if any enterprise wants to win a higher level of development opportunities in the changeable market competition, it must possess a kind of subversive courage and courage. This courage and insight and courage are the innovative ideas of breaking the boat and sinking the boat, and also the value orientation of the core competitiveness of enterprises.

In the balance of development and environmental protection, like many other enterprises, "Zhonghui" has faced a dilemma.

It is undeniable that fur is a highly polluting industry, but as long as it is willing to invest, it can still be "spotlessly clean".

In 1998, the company built a sewage treatment facility for about 1300000 yuan at the juncture of expansion scale and shortage of funds. In 2005, the company invested about 2800000 yuan in the construction of new sewage treatment facilities due to the fact that the sewage treatment plant outside could not handle the sewage effectively.

Since then, "Zhonghui" has never ceased the technological pformation of environmental protection.

Focusing on the goal of energy saving and emission reduction, "Zhonghui", through continuous technological pformation and introduction of advanced equipment and processing technology abroad, has achieved a new level of energy conservation and emission reduction every year, and has always maintained a leading level in the industry.

Over the past five years, the fur and leather dual-use production line has been imported from Spain. The eleven level flash project has reduced the energy consumption of the process by 45%, and it can save about 2000 tons of coal throughout the year. In the implementation of the reclaimed water reuse project, the output of waste water in 2009 has been reduced by 1 million 240 thousand tons compared with that in 2005, and reduced by 54%.

In the past five years, the company has implemented 224 large and small improvement measures in terms of energy saving and emission reduction, invested about 33000000 yuan, greatly reduced the production cost in the production and operation process, and achieved the goal of clean production with energy saving, consumption reduction, pollution reduction and efficiency increasing. The annual total amount of waste water discharge and coal consumption decreased by more than 10%.

In 2005, the company joined the Sino German government's Cooperative Environmental Cost Management (EoCM) project, and achieved significant triple win benefits, namely economic, environmental and social benefits.

"EoCM implemented by Zhonghui set the precedent for the environmental protection of leather industry, and set a good example for the direction of industry development".

This is Xu Yong, vice chairman of China Light Industry Federation and honorary president of China Leather Association.

In May 6, 2007, CCTV's news broadcast reported the news of Zhonghui's "effective environmental cost management" for energy conservation and emission reduction, which caused great repercussions in the industry.

In 2007, Zhonghui was awarded the Zhejiang provincial circular economy demonstration unit. In July 13th, the relevant leaders of the national development and Reform Commission and the provincial economic and Trade Commission inspected it.

This is a compliment to the environmental protection work of Zhonghui, and it is also the power of Zhonghui's progress.

In 2008, the "low water consumption and less chrome tanning eco leather project", which was implemented by the group, also won the "Environmental Innovation Award" of China Leather Association and China finance and trade light textile tobacco trade union.

Hu Jianzhong, chairman of the company, said that environmental protection is the basic national policy of our country. The development of enterprises must comply with the state's legal provisions. Otherwise, enterprises and society will pay a heavy price. Enterprises will also go to the end of the road. On the way of enterprise development, we will start to carry the banner of energy conservation and emission reduction and strive to become the leader of the industry.

Shaping the soul of corporate culture

Along the way, "Zhonghui" people understand that man is the most active factor in productive forces. If enterprises want to develop and harmony, they must rely on material to motivate people and rely on institutions to restrain people. What is more important is to rely on spirit to inspire people and to unite people. The ultimate goal of such encouragement and cohesion lies in the winning magic weapon of enterprise culture.

The staff are from all corners of the country and the team is growing.

How to organize, manage and unite so many employees effectively and strive towards a common goal has become a realistic problem facing Zhonghui.

If we want to assemble a team and unite people's hearts, we must take human as the main body and human power as the motive force. We can fully mobilize the enthusiasm of the staff through respecting people, understanding people and caring people, and then converge to the common goal of promoting the development of enterprises.

Having both ability and integrity and appointment of talents is the talent concept that "Zhonghui" has always pursued.

How to make the best use of talents and make the best use of it? Zhonghui set up a strict and effective talent incentive mechanism inside the company.

No matter where the employees come from, the rich and the poor, the culture, and the ability, they can do nothing but merit.

"Zhonghui" is a good act to discover talents, cultivate talents, promote talents and reclaim talents in practical work, which fully demonstrates staff's sense of ownership and enthusiasm and creativity in their work.

What is the most expensive talent in twenty-first Century?

In order to cultivate more talents, the company has to devote a lot of manpower, material and financial resources to the training of the staff, and the cost of training is over 1 million yuan.

EMBA courses, APC management, basic skills, safe operation procedures, post skills, from senior management to ordinary employees, each year will produce a certain amount of funds for training employees. Now the company has been working with Shaanxi University of Science and Technology, Jiaxing University, Jianfeng business management and other well-known training institutions and institutions of higher learning for long-term talent training cooperation, providing a strong guarantee for the rapid development of the company and continuously exporting all kinds of qualified staff.

Fitness centers, basketball courts, reading rooms, and a number of cultural activity centers can be seen everywhere; the establishment of Zhonghui newspaper has provided an ideological exchange and communication platform for internal staff; the development of various cultural entertainment competitions and labor competitions has enhanced the enthusiasm and cohesion of the staff; harmonious labor relations have guaranteed the fairness and legality of the contract, achieved 100% of the signing rate of the labor contract, fully realized the labor contract system, paid attention to the work and life of the workers, actively sent the workers to solve problems and send warmth to them, and actively fulfilled their social responsibilities and paid back to the society. All of these have also achieved the glorious image of "Zhonghui" in the society at another level.