Anta's Performance In 2010 Is Expected To Reach 7 Billion Yuan.

according to Anta The semi annual report released by the footwear industry on the 16 day showed that turnover in the first half of the year was 3 billion 453 million yuan, an increase of 22.6%, and the profit margin of shareholders should be 760 million yuan, an increase of 25%. Analysis of the industry, according to this Sale Scale and speed of development, Anta's performance in 2010 reached 7 billion yuan will not be a difficult task.

　　 FILA Will become a new growth point

As of the end of June, there were 7052 retail outlets in Anta sports, an increase of 461 from the end of last year. Meanwhile, Anta's free cash inflow increased by 36.9% to 736 million yuan due to its outstanding performance in the management and operation of mobile capital.

Anta sports chairman Ding Shizhong said at the performance press conference that Anta is the latest. Buy The FILA brand will become a new growth point of the group. The company will launch a large number of FILA brand products in September, hoping to achieve balance of payments next year and make profits in 2012.

According to the development plan formulated by Anta, by the end of this year, the number of Anta shops has increased to 7400, the toy life series has increased to 600, the children's series has increased to 350, and the FILA store has increased 200, which has been put into operation in China's first and second tier cities. According to Anta's first half performance, the number of Anta stores has increased by 461 to 7052; the total sales area of Anta stores has increased 9.9% to about 776 thousand square meters; the average sales area of Anta stores has increased from 107 square meters to 110 square meters.

Price increase and cost down

According to earnings analysis, the main reason for the increase in turnover is the increase in average selling price and sales volume, the provision of richer product categories and expansion of distribution networks, and the strong brand value, diversified product mix and effective cost control.

In fact, under the strong brand effectiveness, effective cost control has become an important factor in Anta's profitability significantly better than other similar shoe companies. According to the financial report, the average selling price of Anta footwear increased by 2% to 96.9 yuan in the first half of this year, and the price of clothing products increased by 7.1% to 49.6 yuan. At the same time, the cost of Anta products has been reduced. On average, Anta shoes cost 52 yuan per pair, down 2.5 yuan compared with the same period. Affected by this, Anta's gross profit margin reached 43.7% in the first half of this year, an increase of 2.2% over the same period last year.

Analysts said that in order to control costs and raise gross profit margins in the first half of this year, Anta has increased the self production ratio of footwear products, especially footwear products. According to the financial report, in the first half of the year, Anta made 7 million 300 thousand pairs of footwear products and 4 million 500 thousand clothing products, and the proportion of self produced products accounted for 44.8% and 14.5% respectively, compared with 35.5% and 14.8% in the same period last year. In order to reduce costs, Anta's own factories purchased raw materials in advance, reducing the impact of price fluctuations, and jointly purchasing raw materials with Anta OEM/ODM's factories.