2013 Brand Shoes Name From "Love Your Life" Homophonic.
On August 23rd, in the past two years, the media gradually put aside the once 80's post-1980s generation, and shifted the focus of attention to a more perverse and alternative post-90s. The main consumers of these middle schools and universities have become the focus of many businesses. "Not playing online games is bound to be behind the times". This is the phrase behind 90 words. Whether it's a dance troupe, a kart or a World of Warcraft, it's a stage for spending time after 90. Subject to " Ha Han In the 1990s, a large number of "big eyes, long eyelashes and wearing personalities" appeared. Non-mainstream A family.
In 2009, the survey data released by the China Youth Research Center showed that over 70% of Chinese children aged between 7 and 15 had visited the Internet at least once, leading to the emergence of special groups such as "otaku" and "otaku" in the new E era. "Otaku" or "house girl" are always shopping. Since traditional shops are too busy to shop, it's better to buy online shopping in front of computers. Compared with those who are "mature" or "running three", the values, aesthetics and consumption outlook of the post-90s generation are very different. These characteristics make many businesses unable to understand their minds. These children grow up in a honeypot but groan in a lonely gesture. For them, the Internet world is even more important than the real world. Let's not talk about the impact of the Internet on the next generation. Back to marketing, this kind of "home" group, which is in front of computers, is the most troublesome thing for traditional businesses. What can you do if you don't come to your store? network Huge space for businesses and Internet media.
The post-90s group pays more attention to spiritual enjoyment. Since most of the spiritual enjoyment of these people comes from the Internet, businesses should make good use of Internet products according to their own characteristics of commodities, and carry out joint marketing with popular websites. Joint promotions will become a weapon for conquering the new generation in the future. If you want to get a good impression after 90, do not let them "move", but to give them "excitement". After 90 years, more attention to consumption can experience "very" and "unusual" feeling.
They must be able to make them feel new, strange and strange to interest them. Taking the shoe net, its official website is specially prepared for a variety of interesting activities such as one dollar shooting, guess price and gift giving, which is more effective for the picky post-90s. Recently, the "2013" brand shoes, which are the national agents of the shoe net, are on the shoe line. This is a brand that focuses on the management of casual lovers' shoes. The brand name is taken from the homophone of "love your life" and is closer to the way that modern young people express their love naked. "2013" takes on the mission of love, pursues the trend of individuality, and makes fashionable and stylish brand products. It intends to show the love through the brand completely, let the love be good and let the love shine, and the brand enhances the value with the help of the power of love, so that love can be sublimated with the dissemination of the brand. brand And love will complement each other. The launch of "2013" has been praised by 90 families. fashion 。
Fashion is the embodiment of taste, fashion is the pursuit of individuality. In this era of rapid change, no one wants to be conservative, no one wants to lag behind. Fashion represents a new trend, representing beautiful things, which can attract the attention and resonance of target consumer groups.
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