Nanshan Textile And Garment Industry: Chain Development Has Obvious Advantages.

As the starting industry of the group company, textile has been playing a great role in the development of the company.

In 1996, Nanshan strategic investment and construction of worsted and woolen production line, after more than 10 years of development and expansion, has undergone 4 large-scale technological renovation and expansion, and has now become China's largest and most powerful leader in research and development.

In order to realize the sustainable development of enterprises, Nanshan textile garments also set up branches in Italy and Milan, New York and Losangeles in 2007 and 2008, aiming to enhance the level of product development and market development.

At present, there are more than 20 technical support teams including Italy designers and engineers. They are responsible for the design, development and management guidance of Nanshan textile garments.

To achieve the strategic goal of branding development, Nanshan textile

In order to optimize the industrial structure, Nanshan textile and clothing dismantled the production lines of low value-added products such as towels and blankets in the initial period of the company in order to optimize the industrial structure in 2006. In order to optimize the core competitiveness of the textile industry, Nanshan textile and clothing made a one-time production line of 8 product style and features, with 2 million sets of high-end costumes.

With the continuous improvement of hardware facilities and other basic conditions, the company began to enter the field of apparel retail brand.

In August 8, 2008, the brand operation center of Beijing was formally established, and the operation of brand marketing began in a comprehensive way.

Nanshan dress has been put into production since the first line in September 2006, and the product pformation started from the beginning of foreign trade, and gradually dominated by foreign trade group buying and brand dominated structure.

In the future, Nanshan clothing will continue to innovate in the brand priority, group buying cooperation and foreign trade auxiliary development mode.

Song Riyou, general manager of Shandong Nanshan Textile Garments Co., Ltd., said that China is a big producer of clothing in the world, but also a big consumer country. But in terms of brand operation, it is very different from Japan, Korea, Europe and the United States.

It is worth noting that domestic men's wear brands start earlier than women's clothing. But from the trend of market development in recent years, women's wear has gone ahead of men's wear, such as white-collar workers, exceptions and so on. These excellent women's clothing brands surpass Men's clothing in shaping brand culture, planning terminal image and controlling the style of merchandise.

This is actually a spur for China's men's wear brand, but also a look forward to, but also an opportunity - a new round of challenges for China's men's wear brand market is about to begin.

Nanshan will take the opening of the three major fashion Plaza stores as an opportunity to fully launch and promote the market development of the three self brand brands of Nanshan Group and bring a new way of life to consumers.

Domestic men's wear brands start earlier than women's clothing, but from the trend of market development in recent years, women's clothing has gone ahead of men's wear, such as white-collar workers, exceptions and so on. These excellent women's clothing brands must surpass Men's clothing in aspects of brand culture, terminal image planning and commodity style control.

This is actually a spur for China's men's wear brand, but also a look forward to, but also an opportunity - a new round of challenges for China's men's wear brand market is about to begin.