Shishi Garment Enterprises Are Looking For Vitality In Change

　　 In order to achieve sales growth, shoe and clothing enterprises must rely on distributors at various outlets. "Although the dealers have made great contributions in the junior high school stage of their development, they are becoming increasingly difficult to control, which is unfavorable for the long-term development of enterprises." Xiao Fu, manager of the planning department of Shishi Mu Lin Sen Shoes Co., Ltd. and senior industry insider, said that how to deal with the relationship between headquarters and agents and distributors will decide the future development of enterprises. In recent years, Shishi shoes and clothing enterprises have set off a wave of changes in the inherent sales channels and patterns. From the overall results, the transformation of these enterprises is successful.

"My current sales volume has reached tens of millions of yuan. With the continuous decentralization of the company, I will be more capable of getting goods." Zhu Jiping, general manager of Hubei Ji Rui commercial and Trade Co., Ltd., who will be invited to stone conference at the beginning of next month, told reporters that "Laotian" (Tian Qiming, chairman of the company) hoped that he and his team would be able to win the total power of a certain area of the fort. "I am thinking about this." It is understood that since 2003, the agent of the Edo Castle brand and the first AI tiebao store in Xiaogan, Hubei, Hubei Ji Rui Trading Co., Ltd. has 5 stores in an urban area, and has formed the trend of the other brands of men's wear. Zhu Jiping said that following the constant growth of the Swiss business, it is inseparable from the changing sales channels and modes of the company, such as the establishment of a regional direct business center, and decentralization. Distributor Dealers also have the sense of "master" and dare to expand. Last year, after he started the third generation terminal mode upgrading channel, he began to transform a shop in Yunmeng into a life hall. In June this year, the most popular cultural Road area in Xiaogan, the 500 square meters of the fort's flagship store is also being upgraded. "This year's sales volume can surely exceed ten million yuan."

It's not only the love castle, including rich birds. stava CABBEEN, the great emperor, and San Shi Hu are among other brands. Sale The channel and mode should be changed, such as accelerating the layout of "regional direct center" and setting up a direct branch company. Insiders told Mr. Chen that after two years of reform, most of the brand shoe and garment enterprises of Shishi took the route of "regional direct center + provincial total generation" or "regional direct center + dealer" mode, which can maximize profits.

Last year, when Shishi, a brand enterprise, saw a decline in the profits of channel agents, the company achieved an increase of 35% on the basis of existing regional direct centers and direct companies, effective adjustment of market operations, timely regional integration, and emphasis on R & D and production, and improving the order accuracy of terminal distributors. "Poverty is changing, changing rules, and general rules are long. Shishi enterprises are looking for vitality in change." The responsible person of Shishi quality and Technical Supervision Association said.