Footwear Industry In Jinjiang: A Satisfactory Transcript Has Been Surrendered.

　　 along with Seven wolves Anta, etc. Jinjiang Plate representative enterprises disclosed in the mid 2010 report, investors who have long been concerned about the capital market have found that although the global capital market is still volatile for half a year, the enterprises in the Jinjiang plate are still strong and have handed out a satisfactory transcript: Anta's net income has increased by nearly 30%, the net profit of the seven wolves has increased by 31%, the net profit of xunxing shares has increased by nearly 60%, and the net profit of the old listed enterprises has increased by nearly three times. In the process of baptism and gradual recovery of the global economy through the financial crisis, the Jinjiang plate once again took the lead in other sectors.

Half year of profit growth

Although the global economy has gradually stepped out of the financial crisis, the overall performance of the world's major capital markets in the first half of this year is still not very satisfactory: the Shanghai Composite Index fell 26.8%, Shenzhen's index fell 31.5%, Hongkong's Hang Seng Index fell 8%, and the US Dow Jones index fell 5.3%. The global capital market is crying. However, even in this unfavorable environment, Jinjiang plate enterprises still give satisfactory answers.

As a landmark enterprise in the local sporting goods industry, Anta's performance in the capital market in the first half of the year is amazing. Although faced with the attack of Nike, Adidas as the representative of the international sporting goods giant and the domestic two or three line brand, Anta still delivered a good result: in the first half, Anta's turnover amounted to RMB 3 billion 450 million yuan, an increase of 22.6% over the same period last year, and the profit attributable to shareholders was 760 million yuan, an increase of 25% over the same period last year; the basic earnings per share were 30.50 yuan, up 24.8% over the same period last year.

Jinjiang sporting goods listed companies perform prominently in the capital market. Spin The performance of Listed Companies in clothing and other fields is also very eye-catching. The seven wolves reported that in the first half of 2010, the seven wolves achieved operating income of 973 million 596 thousand and 400 yuan, an increase of 10.67% over the same period last year, operating profit of 169 million 330 thousand and 500 yuan, an increase of 40.68% over the same period last year, and net profit of 123 million 783 thousand and 400 yuan, an increase of 31.02% over the same period last year.

If the performance of Anta and the seven wolves in the first half of the year can be called good, then the performance of Phoenix Bamboo textile in the first half of the year is even more impressive. In August 16th, Phoenix Bamboo textile released the 2010 China Daily. According to the China Daily, the overall operation of Phoenix Bamboo textile industry is in good condition, and the main business income is 404 million 350 thousand yuan, up 28.68% over the same period last year. The operating profit is 27 million 230 thousand yuan, an increase of 1209% over the same period last year. Among them, the net profit attributable to shareholders of listed companies was 24 million 920 thousand yuan, an increase of 294.58% over the same period last year. After two years of recuperation, Phoenix Bamboo textile has finally eliminated the impact of the financial crisis.

　　 Driving the environment

Different enterprises have different interpretations of the reasons for the increase in profits. However, most enterprises attribute the main reason to the improvement of the overall economic environment.

In the first half of 2010, the domestic textile industry was affected by the improvement of the domestic overall economic situation, and the textile market demand has picked up. The overall situation of the textile industry has improved, and this has also promoted the development of Phoenix Bamboo textile in the first half of the year. "Facing the adverse development situation since the financial crisis, the company promptly adjusted its business strategy and product mix, reduced its operating costs, adjusted its marketing strategy, and actively expanded the international market. In the past few years, the company's exports continued to grow rapidly, so that the company's exports continued to grow rapidly." Feng Zhu textile responsible person told reporters that in order to adapt to the new economic situation, Feng Bamboo textile insisted that the product structure changed from material processing to finished cloth, which increased the added value of products. At the same time, with the economic situation turning warm as an opportunity for development, by strengthening management and optimizing structure, the company's sales and business performance increased significantly over the same period last year.

Xun Xing shares wrote the same words in the Chinese newspaper: in 2010, the domestic economic operation continued to develop towards the direction of macro regulation and control, and the structure of economic growth was improved, and consumption demand grew. The economic situation has made the demand for garments and bags in the downstream industry showing a rigid growth trend. The zipper enterprises obviously feel that the industry is recovering. This is one of the main reasons for the growth of Xun Hing shares in the first half of the year. "The demand for consumption has driven the rapid recovery of the textile and garment market, and the initial recovery effect of the overseas market has shown that the zipper industry's orders have increased significantly, and the scale efficiency of the company as a leading industry has been reflected." Xun Xing shares said.

Seven wolves also responsible for the same said that the first half of the profits increased, on the one hand, is benefited from the overall economic recovery, consumption has been warmer than the same period last year; on the other hand, the company around the "brand" and "channel" to carry out various business activities, to promote the company's brand image and the continuous improvement of channel integration, and improved sales revenue growth.

　　 Effect of listed companies

In the eyes of Jinjiang listed companies, the bigger profit growth in the first half of the year should be attributed to the improvement of the overall economic environment. In the eyes of experts, the listed companies in Jinjiang can go against the market. On the one hand, the listed companies in Jinjiang are better qualified and have been recognized by investors. On the other hand, they can make good use of capital market's financing and brand effect to expand again.

"From the stock market, Heng Heng's stock price reached 70 yuan, Anta's stock price was more than 15 yuan, and Li Long's 10 yuan, and the overall market performance of Jinjiang was remarkable. I think the main reason is that the business performance of the enterprise has been greatly increased to support the good performance of the stock price. In addition, the enterprises of Jinjiang plate have been gradually recognized by investors. Fujian enterprises' spirit of "spelling together, assembling, assembling and Qiao Pin" has conquered the investment psychology of market investors. Ni Zhongsen, chairman of Hengrun finance, said in an interview with our reporter.

Ni Zhongsen's view coincides with Liu Xiangyang, deputy director of Jinjiang Economic Development Bureau. Liu Xiangyang told reporters that when he went to Hongkong to attend a promotion conference in 2009, local intermediaries heard that Jinjiang's listing office was coming, and they took the initiative to contact them. "They told me that the quality of Jinjiang listed companies in Hongkong is very good and the market performance is excellent. They hope that more enterprises like this will be listed in Hongkong." Liu Xiangyang was quite proud of the situation at that time.

The quality of the listed entities is only one of the reasons why the listed companies perform well in the capital market. In Ni Zhongsen's view, another main reason is that after the listing of Jinjiang enterprises, with the help of the capital market platform, mergers and acquisitions, equipment upgrading, technological upgrading, channel construction and the introduction of senior talents have been successfully completed, and low-cost rapid expansion has been achieved.

"After the company's listing, the proportion of OEM decreased, expanding the sales of its own brands, especially in the domestic market, making use of the financial crisis, reducing the cost of storefront and increasing the number of stores. At the same time, enterprises actively optimize the sales channel management system, and strengthen close cooperation with distributors to monitor and enhance the operation efficiency and profitability of the stores, and improve the supply chain management.

For example, Anta is deeply aware of the importance of product differentiation and cost-effectiveness in market competition. It has made continuous improvement and improvement in R & D, product design, quality control, supply chain and operation management, manufacturing and so on. This is very useful for the long-term development of an enterprise. " Ni Zhongsen said.