Promotion Of Serial &Nbsp; Zhengzhou'S Business Entered The Era Of Entertainment Payment.

　 Gaudy Promotion Mode, cross industry marketing mix, entertainment and sports activities, and the temptation of decoration atmosphere. Now, consumers in Zhengzhou sigh, "this is shopping, obviously participating in an entertainment show." The emergence of entertainment marketing is a manifestation of the upgrading of Zhengzhou's business marketing methods. However, no matter how the business is entertaining, it is the essence and purpose of entertainment.

Start a series of boxing

How many promotions are there?

If you want to ask Zhengzhou now Department Store How many promotions are there? I'm afraid many people have to break their fingers. Raffle, discount, rebate, full gift, heavy add back, member high score, change voucher, full discount, scratch card, two dimensional code free voucher, bingo ritual... Reporters counted more than 10 promotions on their fingers, but it seems not enough. "The activities in department stores are very different, and they are different every time. They often do not understand what they mean, anyway, just go." Liu Meng, who likes shopping, especially likes to do activities in shopping malls. She once participated in several promotional activities such as coupons, high scores, full gifts and raffle tickets in a Christmas promotion campaign, which made her dizzy. "In the past, they were discounted. How much money did you know?" Citizen Yu Nan also felt this way. "I don't understand. That's what I want." Mention the current sales promotion tips of various department stores, and all marketing staff will explain this way. What exactly is playing in the mall? "Freshness!" is a word that tells the truth. An insider who asked not to be named explained that, for consumers, what are these tricks, and the prices of the last products are almost the same, because the homogenization of the brands is common: a brand is sold in different shopping malls. It is impossible that the price of this brand is suitable, and the price is almost the same.

Attracting allies

Those who sell houses, sell cars, enter. Market 了

From time to time, consumers in Zhengzhou found that department stores were promoting sales, real estate, communications companies, beauty salons and even liquor brands were also mixed in, and this way was also dubbed "alliances" by merchants. "To put it plainly, it's all about finding out the pockets of ordinary people." Liu Meng seems to have seen this point.

As a matter of fact, the marketing of different industry alliances began to intensify from last year. At that time, the new Zhengzhou Mart store had always regarded alliance marketing as the main line of marketing activities in order to open up the market. This year, the store was aligned with more than 10 mainstream industries including real estate, automobile, finance, department stores, home furnishing, tourism and education consultation, and held corresponding sales activities.

The mall is the first shopping mall in Zhengzhou. As early as 2007, a special event was launched for joint Henan mobile. In addition, similar activities have been held in department stores such as bakelite department store and Beijing Hualian.

Why do businesses become more and more keen on different industry alliances? Li Qin, deputy general manager of Zhengzhou general store, new business mart, said: "the competitive strategy of different alliances can enable member units to establish their brand reputation in their respective industries, so as to improve their loyalty to their customers with a stroke of ten."

Hello, I am good, Hello, everyone, together to make money, this may be the different industry alliance to consumers entertainment sense.

Dance with sword and song

The number of interactive activities has increased and sports activities have been developed.

Nowadays, businesses are becoming more and more "not honest". A department store will have a fashion show. They will also invite stars to attend various activities, and even engage in sports competitions. However, consumers are very fond of buying. They can still have so many unexpected gains when shopping.

"Wow! Look, Peter Ho, Zhang Jingchu!" one day, Liu Min and his colleagues, who were shopping in the people's shop of Denis department store in Zhengzhou, accidentally saw such a situation. The stars Peter Ho and Zhang Jingchu appeared in the mall and were only a few meters away from them. Afterwards, they realized that this was the guest invited by the luxury brand GUCCI in Zhengzhou. "It's too unexpected. I never thought I would go shopping in the future. Maybe there would be other accidents." Liu Min sighed with emotion. "In the early years, the shopping mall in Jin Boda did a lingerie show, and it was also the discussion of a lot of people." Mao Jingjing, the head of the marketing department of Da Shang New Mart, said that such activities were not successful at that time, although they were very fashionable, but the public recognized less. If placed in the present, the effect must be very good.

Today, fashion trends, popular shows, live makeup shows, basketball matches and star meetings have become a common practice in department stores. "In fact, these are really not related to commodity sales, but they are also more important than promotions." When shopping malls are no longer just selling goods, the department stores realize that a shopping mall is positive, healthy, fashionable, not boring, and youthful "temperament" is more critical.

Entertainment consumers

The atmosphere of decoration is tempting and unconsciously draws money.

The atmosphere of manufacturing, whether it's merchandise discount slogans or shopping malls, is a warm atmosphere. This is the current atmosphere marketing called "no shadow hand". "I can't stand the atmosphere of shopping on Valentine's day. It's romantic. I'm sorry about not buying anything." Liu Meng admitted that he was willing to be a prisoner of shopping malls.

Over the years, the department stores in Zhengzhou have become more and more aware of the hearts of consumers: Valentine's day, romantic roses, pink tone; Christmas, the amiable Santa Claus, the lovely milu deer pulling the sleigh; the Spring Festival, the red Chinese knot, the long new year's main street; mother's day, warm carnation, all kinds of slogans about maternal love...... "This is an aspect of cultural marketing in shopping malls." Zhang Shoujun, manager of Planning Department of Zheng Dao garden, said. "The purpose of this atmosphere is to tell consumers that life is rich and colorful, and shopping will also have good mood." Mao Jingjing explained.

But it is clear to people that businessmen use this way to entertain consumers' money, and also entertain consumers' mood. {page_break}

Several changes in Zhengzhou's commercial marketing

In the Asian era, the embryonic form of marketing appeared.

The rise of the national flag became a sharp weapon to attract consumers. Even though they did not break away from the traditional way of selling the cabinet, merchants knew that the need to sell things actively stimulated consumption.

Beijing Hualian into Zheng, marketing war appears

When Beijing Hualian entered the Zhengzhou market, Zhengzhou business was still "Dan Jin" with the times, that is, the confrontation between Kim Bo DA and Denis. Before the Beijing Hualian entrance, Jin Bo insisted on the lottery marketing. Denis favored playing gifts. Beijing Hualian came and brought back the coupons.

Starting last year, diversification of marketing has entered a climax.

Since last year, the diversification of business marketing in Zhengzhou has entered a peak period, and various new marketing methods have begun to appear in turn.

Voice

At present, the marketing method is flexible, but it doesn't smell and smell in the eyes of consumers. In the outside world, it is no longer a waste of money. But Zhang Shoujun does not think so, "market competition has not changed, or must grab." He summed up the current market competition as "no move, no win, no move."