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EN Da Home Textile: The Organic Combination Of Brand Value And Social Value

2010/8/24 11:15:00 83

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There is also a nice name for ramie.

Chinese grass

"Known as" the king of natural fibers ".

Jiangxi Inda Home Textile Co., Ltd. is a large Sino foreign cooperative enterprise specializing in the production of ramie yarn, ramie summer cloth, ramie silver blue and summer cloth bedding. The company is located in Jiangxi, China's hometown of grass cloth.

Over the years, with the mission of "carrying forward the national craft and building a healthy home", in order to "build the first brand of Chinese Mayi home textile", the textile industry has been improving its products and making fine work in the market. The "manufacturing" is not only famous in domestic textile industry but also exported to Korea, Japan and the United States.

The secret of the success of the company is to always focus on technological innovation. Qiu Xinhai, chairman of the Inda textile company, said: "the development of an enterprise is closely related to innovation. Numerous facts have proved that any leader of an enterprise attaches great importance to" innovation ", understands the meaning of innovation, and constantly implements innovative means in enterprises. Enterprises will continuously produce products that people need, and enterprises will also generate new economic growth points.

The development and growth of the company today is precisely because the "Eden people" take the scientific and technological innovation as a consensus and take the initiative to study the implementation results.

According to Qiu Xinhai, since its establishment in 1998, Enda home textile has formulated long-term development plan and modern.

enterprise

Management system, he personally presided over the company's research center to implement innovative projects and new product development.

In 1999, Qiu Xinhai took the lead in tackling "vegetable dyestuff and dyed summer cloth" and achieved success, and built the largest annual production of 600 thousand pieces of summer cloth dyeing and printing production line in China. The project was successfully put into operation in 2003, filling the blank of domestic plant dyed summer cloth.

Because of its good quality, low production cost and high technology content, the dyeing and printing of summer cloth has attracted the designers of all kinds of cloth in summer.

In order to adapt to market changes and needs, and enable enterprises to get better economic benefits, in 2004, the company went to the terminal products produced by the grass cloth and researched and developed the home textiles of the cloth.

Through many visits to Korea and Japan, and with South Korea, we have built an annual production line of 1 million sets of summer cloth bedding products.

Up to now, thousands of home textile products have been developed and sold to the markets of countries such as Korea, Japan, Singapore, Africa, Taiwan and other cities in mainland China.

The efforts of the Inda home textile industry were affirmed by the industry. In 2005, it was appraised as the "national Spark export-oriented enterprise" by the State Ministry of science and technology.

But he did not stop the pace of innovation. In 2007, the patent of "ramie rapid biological degumming technology" reached the leading level in China through project acceptance.

In May 2008, the first domestic production line of ramie degumming computer automatic production with an annual output of 5000 tons was successfully completed and put into operation in NDA, and NDA was once again rated by the Ministry of agriculture and other eight ministries and commissions as the "national key agricultural industrialization leading enterprise".

brand

Organic combination of value and social value

One of the things that is most proud of Shanghai textile products is that it has become the "China World Expo licensed product manufacturer in 2010".

"World Expo is the Olympic Games of the global economy."

Qiu Xinhai said, "in comparison with the more than 3000 textile enterprises and dozens of famous domestic textile enterprises in the whole country, the company has become a licensed manufacturer of World Expo textile products in Shanghai. It is not only the glory and strength of our enterprises, but also the promotion of the Chinese arts and crafts, so that the brand of" Ma Da "made in the direction of World Expo will go all over the country, and it will be heard around the world, so that more people in the world will understand us.

Qiu Xinhai is also happy to realize his responsibilities, because Shanghai World Expo is a global event, which is closely related to the national image.

"As a licensed product manufacturer in World Expo, Shanghai, we are following the theme of" Better City, better life ". We also combine the enterprise mission of" promoting national craft and creating healthy home ", displaying the high-tech technology such as ramie biological degumming technology and plant dye extraction and dyeing and dyeing cloth at home and abroad, so that the public can feel the Chinese history and culture and excellent national craft.

No doubt, "Da Da home textile" is the most appropriate and wise choice to be a licensed product manufacturer in World Expo, Shanghai in 2010.

As a theme of the times, low carbon and environmental protection can not bypass any textile and garment enterprises.

Qiu Xinhai said: "low carbon and environmental protection has become an urgent need for people to build a lifestyle. Enterprises should not only promote low-carbon environmental protection, but also overcome the production of low carbon and environmental protection products in the process of industrialization.

Since the inception of the company, we have incorporated the green, environmental and natural concepts into our products. Our national Ministry of science and Technology Spark Program "ramie biological degumming" project, after 6 years of tremendous investment and exploration and research, has overcome the problems of high water consumption, high material consumption and environmental pollution, which can not be solved by chemical degumming. It can improve the spinnability and greatly reduce environmental pollution.

It can be said that our enterprises can squeeze into World Expo, and our products can be favored by consumers both at home and abroad.

The theme of low carbon environmental protection will become the eternal concept of NDA.

What is more valuable is that, while making innovations in science and technology and producing high quality, ENDOR also pays great attention to public welfare undertakings.

In August 9th this year, the "2010 flourishing world philanthropy Red Cross public welfare day" hosted by the Red Cross Society of China was held at Oceania square in Shanghai World Expo. The chairman of Qiu Xinhai donated 100 thousand yuan to the World Expo warm fund, and won the "Humanitarian Service Medal" issued by the red Cross Society of China.

Qiu Xinhai, chairman of the board of directors, said: "as a licensed production dealer in World Expo, Shanghai, we should combine the brand value and social value organically so that the brand can be recognized by the world, so as to ensure the sustained and healthy development of the enterprises."

With advanced technology and excellent products, the key is to have such sense of responsibility and love.