Silk Sham: The Ratio Of Brand To Franchise Is 8:2

　　 Silk covered mantle (Beijing) international home furnishing Co., Ltd. is a Sino Korean joint venture with production, development and sales. The production base is located in Gaoyang, the famous textile town of China. Silk sham (Beijing) has more than 20 sets of products displayed at the China International Home Textile Exhibition. Among them, the bamboo fiber products and embroidery products produced by the company are unique. Silk sham (Beijing) company uses embroidery and jacquard technology on bamboo fiber towels, and the above process can also be applied on twisting bamboo fiber towels.

According to Chen Hongxin, sales director of silk sham brand, though Cotton price And the fluctuation of the price of the property market to its products Sale There is a certain effect, but in the first half of this year, sales of silk sham (Beijing) company increased significantly. Silk shallows brand product positioning high-end consumer layer, at present, products in almost all the provincial capitals in China, and the market coverage of prefecture level city is 60%. At present, the proportion of silk shrub brand joining and direct battalion is about 8:2. Participating in the China international home textile exhibition is an opportunity for us to understand, learn and learn from the silk brand. It can enhance the popularity of this brand and understand the market development trend of similar products.