Wenzhou Shoe Export Major Trade Market Demand Outlook Is Not Optimistic.

According to statistics of Wenzhou customs, Wenzhou accumulated in July. Exit 394 million pairs of shoes, worth 1 billion 960 million US dollars, increased by 33.51% and 33.2% respectively over the same period last year. In July, the monthly export volume reached 79 million pairs, the highest value since customs statistics, and a record high after June.

Since March this year, the monthly export volume of shoes in Wenzhou has maintained a growth rate of 4 consecutive months, the average export price has been increasing for 4 consecutive months, the average export price in July is 6.029 US dollars per pair, the growth rate is 12.67%, the average export price of that month is the highest since September 2008.

With the gradual recovery of the world economy, the export of shoes in Wenzhou has recovered and exceeded the level before the financial crisis. From export Trade From the perspective of market distribution, the EU is still the largest market for shoes exports in Wenzhou, and exports to the United States and Croatia countries are growing rapidly. Before July, the Wenzhou area exported 131 million pairs of shoes to the EU, an increase of 20.5%, accounting for 33.2% of the total exports of shoes in Wenzhou in the same period, 42 million pairs of exports to the United States, an increase of 85.3%, 22 million pairs of exports to Russia, an increase of 41.7%, and 30 million pairs of Croatia export shoes, 96.2% growth.

However, international market Demand slowdown, labor costs and other factors restrict the future, Wenzhou shoe exports are still facing unfavorable factors. First of all, the prospect of major trade market demand is not optimistic. Recent data show that demand growth in major consumer markets such as Europe and America is slowing down. Secondly, the competitive advantage of Wenzhou shoe export prices is relatively weakened. Wenzhou customs officials said that at present, footwear exports in our city are still dominated by medium and low-grade products, and lack of products with internationally renowned brands and independent innovation capability. During the same period, the main competitors of China's footwear exports, such as Indonesia, Vietnam, India and other neighboring countries, are gradually in a favorable position with China's footwear export competition in virtue of their lower labor cost advantages.

To this end, the customs recommends that enterprises should be guided to increase their efforts to expand their domestic market and overseas emerging markets, reduce their excessive dependence on traditional developed markets, and encourage and guide enterprises to enhance the quality and quality of export products, and strengthen the development of large shoe enterprises with independent brands and independent innovation capabilities, so as to enhance their international competitiveness.