Quanzhou Sports Brand Asian Games Marketing Trend Rationality

2010/8/25 11:36:00 49

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Quanzhou Sports Brand Asian Games Marketing

1990 Beijing

Asian Games

In the closing month, Lining received an order of 15 million yuan.

Undeniable,

Nike

,

Adidas

And the success of Lining and other brands in sponsoring sporting events is the main motivation for Quanzhou sports brand to "go for it".

But from Quanzhou

brand

In view of the marketing performance of Asian Games, more and more enterprises have tended to be rational in choosing sports resources.

"Enterprise's choice of sports resources ultimately depends on the development strategy of enterprises. Whether it is the growth of sales volume or the promotion of long-term brands, we must make a systematic assessment in advance."

Zhao Feng said, "becoming a senior partner of the Guangzhou Asian Games, whether in the design, research and development, or in production, logistics and other links, all put forward higher requirements for enterprises".

It is understood that, in order to provide professional competition equipment for the Asian Games, 361 degree cooperation with KDU team, the top design institute of sportswear in the United States.

"The choice of sports resources should be the most suitable for them, not the most expensive ones.

For example, the Olympic Games in 2008 and the world cup in 2010, the threshold for becoming a sponsor of such a top event is too high.

If the strength of the company has not yet reached the level of sponsorship top events, some intercontinental and regional competitions can be selected. If the cost of sponsoring a top star is too high, you can choose to sponsor some two or three line stars with potential.

Hou Lidong said.