Old Man: Reunite And Rush Out Of The Besieged City To Open Up A New World.

Shishi clothing industry has a well-known brand "old man". In recent years, it suffers from the Shanzhai version of "old people's head". Its legitimate rights and interests have been seriously infringed.

In the CCTV CCTV - 2 economic half-hour thematic program, it was found in the survey of the wholesale clothing market of Cheap Road, the largest clothing wholesale market in Shanghai, that there are more than 10 clothing stores that call "old people", and they all say they are really "old people". CCTV hosts call them "brand name" phenomenon.

In 1991, the Shishi old people's company applied for trademark registration and won a lawsuit against a US company for several years before officially registered the trademark rights of "Lao Ren head" in terms of characters, graphics and trademarks.

Because of its high quality and its popularity in the market, "old head dress" has been following the trend of the market.

The real brand names of "French old man", "Taiwan old man" and "Macao old man head" in the market are "old count", "Hua Bo head" and "Lao Changyu". The clothing market commonly includes "Italy old man head", "Suzhou Dow head" and "Kaiser".

In the form of brand names, the phenomenon of "old people's top brand", which resembles a brand name, violates the trademark law and the Anti Unfair Competition Act, which seriously infringes upon the legitimate rights and interests of trademark owners, confuses consumers with brand concepts, misleads consumers' consumption trend, damages consumers' rights and interests, and affects the normal market order.

With the support of the state and local industry and commerce departments, Lao Ren (China) Co., Ltd., has counterfeited and defended all the enterprises that have infringed on counterfeit goods in the past, and who are trying to gain illegal benefits from the "old people". They have banned the clothing of "old people" in Guangzhou, Guiyang and Nanning.

Lao Tse (China) Co., Ltd. will increase publicity and safeguard rights, readjust the market expansion plan, and the original market terminal route is a provincial agent mode. Now it is considering establishing a nationwide direct store, developing the main market in Guangdong, Guangxi, Hainan, Shandong and so on, and unifying the image of the exclusive store so as to facilitate consumers to identify and reduce the degree of misrecognition in the market, so as to effectively protect consumers' legitimate rights and interests from infringement.

Brand building is an unremitting business. Shishi enterprises should build their own brand at the cost of blood.