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Release Shoes To Create "Miracle" &Nbsp; Highlight The Value Of "Intelligent Manufacturing".

2010/8/25 18:27:00 77

Mention "

liberation shoes

"Many people see it, or in many films and TV shows, as a kind of shoes that the Chinese people think is no longer available, they have surpassed Nike and other brands in the overseas market, and even reached 75 US dollars per pair. This is a miracle.

According to people in the industry, the improved version of the release shoes in Europe and America this year was launched by an American businessman and a Henan Jiaozuo Sirius shoe factory producing a free shoe. It was also made on the material while keeping the rubber and canvas shoes of the classic shoes.

Improvement

Make it more comfortable and stronger.

There is a trade name card on the shoe, and the uniform price is 76 dollars a pair.

With the release of the improved release shoes in Europe and the United States, the original price of less than 2 yuan of local grassroots release shoes also rose sharply.

Reporters yesterday in Taobao's Japanese shop found that a pair of ordinary release shoes price tag of 2990 yen (about 240 yuan).

Foreigners are not "punching heads".

Originally, each pair sold less than 2.

dollar

The shoes were sold in the US for $75 to $87.

In Japan, it sells about 460 yuan a pair, and in China, the price is not cheap - selling 358 yuan a pair, for a large number of reasons.

According to the person in charge of the shoe factory, the current release shoes are improved and the materials and materials used are different from before.

It has no strong smell of rubber. It does not stink. It breathes and breathes.

Many brands develop targeted products of Chinese elements in the product entry period or brand development stage, in order to quickly narrow the distance from Chinese consumers.

They know very well that once these elements are applied, their media exposure rate and exposure rate will be particularly high.

When "release shoes" and "snakeskin bags" appeared in overseas markets and appeared at a shocking astronomical price, our media did a lot of coverage.

However, the branding of these brands is to use rich cultural elements in design, and to do subtraction may be more colorful than to add. They often preserve superficial things, but in connotation and details, they use their technology more, which makes the added value of products greatly improved.

Why do the old models and the new release shoes are nearly 100 times more expensive, because the latter satisfies the consumer's needs?

These products not only remain in the classic tradition, but are not static. They push new models and change new products every year, constantly satisfy their customers' psychological needs of new and old tastes through their own brand and product innovation.

From this perspective, we need not only "made in China" but also "made in China".

Chinese culture is surely the most familiar to Chinese people. When overseas manufacturers use Chinese culture for marketing, they should seize this opportunity for Chinese manufacturers to create more value for manufacturing.