Ornet: Finding Business Opportunities In Crisis
Be located
Keqiao
Shaoxing County onitex import and Export Co., Ltd., the center of the world, has been coming to our customers continuously. The order has reached the end of October. It is estimated that the foreign trade of the company will reach US $14 million this year.
What is amazing is that international trade has been developing vigorously and has been engaged in foreign trade for only two years.
Finding crisis
Business opportunity
In the second half of 2008, it was the financial crisis that swept the globe.
Spin
At the time of the industry, Lin Yuezhong, chairman of the import and Export Company Limited, found business opportunities.
Lin Yuezhong, who had been engaged in domestic trade for a long time, found that many foreign businessmen were eager to skip the middleman, hoping to cooperate with his family to further reduce the purchase cost.
Lin Yuezhong resolutely registered the company and set up a foreign trade.
Lin Yuezhong runs peach skin products, and the peach skin fabric from China's textile city is 1/10 from its company.
Because of the control of the source of goods, he once again carried out the "arrangement and combination" of his customers, skipping over the domestic two level wholesalers, and directly realized the seamless connection with the major international customers, and opened the market in South America and the Middle East with ease.
Empathy to open up new horizons
Lin Yuezhong and foreigners do business, playing the "honest" brand.
In July last year, India customers went to more than 20 bottles of peach skin velvet in ornst. When the goods arrived at India port, the other side called, saying that because of the depreciation of the local currency, 1/3 of the money had shrunk and the goods had not been asked.
About 10000000 yuan of goods, pressure on the local, stay for more than one day is a loss of one day.
Further empathy, who does not want to make money in business, however, can earn money only if customers earn money.
Thinking of what the client in India said is true, he made a decisive decision: let foreigners first pick up the goods and sell them, and get the money back and pay the money here.
However, it was this humanized move that moved the foreign businessman. After making great efforts to sell about 10000000 yuan of goods, the foreigners paid the money to the "ornis" account in installments, and then established a good relationship with the customer.
The order is at the end of October.
Although last year was the low point of textile trade, Lin Yuezhong had already seen the rebound trend of textile demand in the international market and made an early layout.
At the beginning of the year, he bought 400 million meters of white grey cloth early in the low price.
In February this year, when many people were still immersed in the happy Spring Festival, Lin Yue Zhong bought more than 140 water looms, contracted several production enterprises, purchased 3000 tons of raw materials, and built a production line.
Sure enough, the international demand rebounded strongly this year. The layout that Lin Yuezhong made in advance played a role quickly. International merchants queued for goods.
Not long ago, India's "Ao Mei Si" company ordered 25 orders for ornis, but Lin Yuezhong only promised 10, because now his order has been scheduled for October.
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