2010 Store Manager: The "Upstart" In The Industry

Among these salesmen, the shop manager who takes charge of shop management, staff training and sales distribution has become an indispensable "key Mr." in every enterprise and brand.

With China

This is because: first of all, the store manager will have more "quality".

With the development of Chinese clothing brand, the managers of garment enterprises pay more attention to the building of brand culture, and the shops that are set up at the consumer terminals are the first place to promote these cultures.

Therefore, at present, many garment enterprises attach great importance to the training of shop floor level. From the basic business skills to the higher level of idea inculcation, the store managers have gradually grown from the original "selling part time shop" to a "versatile" sales, display, training, team building and other work.

Secondly, the store manager will have more "power".

Nowadays, more and more practitioners begin to agree that "manager is the embryonic form of operators".

If a business operator is a manager of a building, every manager of the terminal is the manager of every room in the building.

In these rooms, enterprises have given the manager absolute management and leadership power, so large as to staff deployment and control of goods, the store manager is actually carrying out "power" which is not very different from the business operators in a relatively small space.

Third, store owners will increasingly have "resources".

A financial crisis made Chinese clothing enterprises more deeply aware of the strength of brands.

In the process of building brand, the consumer terminal will play a decisive role, and the store manager is the first person to collect resources.

The maintenance of VIP customers and the development of new customers enable every manager to have a large number of effective resources in his hands. These resources have a great boost to the development of the brand.

In foreign countries, the VIP resources of the store manager have the right to confidentiality for the company as their top secret. Although this is unthinkable at home, it is self-evident for enterprises to master the importance of these resources.

This may prompt front-line salesmen, especially the store managers, to become the "upstart" in China's clothing industry. The more attention paid by enterprises to this group can also reflect the further maturity of Chinese clothing brands after the financial crisis.

At the same time, the symbol of maturity has also been a showman who has always regarded himself as an artist, and has begun to move towards a more pragmatic direction.