Shishi Clothing Market Share Rose Sharply

Zhejiang merchants are expected to rewrite the "unification" of the export markets such as France, Italy and Britain.

"This is a good trend. Every outward expansion in the development of Shishi clothing will bring unprecedented business opportunities and produce a" chain reaction ". This will undoubtedly play a great role in promoting the overall brand effect of Shishi clothing.

City textile and garment industry association official said.

In the Middle East, Africa, Southeast Asia and other traditional market profits have shrunk sharply, Shishi enterprises with innate business sense of smell and courage, quickly turn the bow, the eyes of the ASEAN, South America and Europe's emerging fields, in view of the characteristics of these export markets, increased R & D efforts and market development efforts, and achieved good results.

According to statistics, from January to July this year, the output value of ASEAN's exports to ASEAN was significantly higher than that of previous years, which has increased by more than 30%, and the orders received by more than 20 enterprises have been in the second half of the year.

As for clothing exports from South America, Shishi clothing has maintained a strong momentum. Chile and other South American countries have been the export lions of Shishi.

The proportion of Fujian style clothing in the European apparel market has increased from less than 5% in the past to 8% now.

"This is mainly due to the improvement of the R & D capability and product quality of Shishi enterprises, and has been affirmed by the national markets such as France."

Cai Guowei, President of the Chinese Chamber of Commerce for import and export of France and vice president of the Shishi private association, said.

This also confirms the Shishi enterprises in the new round of market tests to gain a firm foothold and find a way.

From the past export clothing single product several yuan profit, to present ten yuan, even tens of yuan profits, the added value of Shishi clothing products has obviously improved; from the past rely on quantity to win, now to win the world by quality, Shishi clothing enterprises in the new round of pformation, finally mastered the market "discourse power" and "initiative".

At the beginning of this year, the China ASEAN Free Trade Area, the largest free trade area in the world, was officially launched.

Some of the first export enterprises of Shishi aimed at this area worthy of reclamation.

It is reported that Shishi clothing products have entered nearly ten large and medium-sized markets of ASEAN, and more than 20 export enterprises have established close ties with these markets.

At the same time, Shishi clothing has established a supply and demand relationship in more than 30 stores in South America and Europe by various ways, pushing the influence of "lion costume" to a new height.

"Shishi clothing" to enhance the foreign market share, the most important thing is to increase the added value of products, start the "Shishi" brand, and realize the differentiation of sales mode.

In short, to make others feel that Shishi clothing has unique advantages in terms of price, quality and brand influence.

City private association president Li said.