Analysis Of Children'S Wear Industry Prospects And Ten Children'S Wear Brands

First,

As the most populous country in the world, China has a huge population base, and there is absolutely huge market for what to do. Nowadays, there are more and more single child families. Six adults turn around a child. They are all in the palm of their mouths.

Nowadays, children are the treasure of their families. The requirement for their children is "whatever they want". From the title of "little emperor, little princess, little ancestor", we can see that the child is the absolute core of a family, and the child scatters it up. Parents want to pick stars and take the moon...

Children's market is real gold and silver. Now, enjoying hot wealth will start with babies.

At present, according to the statistics of relevant departments, children's wear market will exceed 400 billion of the market share. It is a market resource with potential and development power in clothing and clothing market.

Two.

Children's clothing covers all the clothes of a 0-16 year old age group.

Age can be divided into baby clothes, children's clothing, children's wear, children's wear, children's wear, juvenile clothes and so on.

From the reality of the children's wear market in China, the development of Chinese baby wear, children's clothing, children's wear and children's wear has begun to take shape. The industry level is quite obvious, and the leading brands are relatively large.

China

The pattern of the former Chinese children's wear market is roughly that domestic and foreign brands account for half of the domestic market.

Of the 50% share owned by domestic manufacturers, only 30% of them have brand names, and they get together in 123 kinds of urban markets. 70% are in the absence of brand and are distributed in the vast rural market.

And foreign brands occupy 50% of the market share, almost concentrated in the front-line central city market.

In recent years, with the quickening pace of urban construction, the development speed of the two tier market of children's clothing has been accelerated. Shopping mall environment and the scale of shopping malls are close to the commercial facilities in the primary market. It provides a marketing platform for the introduction of children's wear brands to the two level market.

When more brands enter the two tier market, the market brand will continue to improve. Customers will have more brands to choose from.

Because the two level market of children's wear has entered the period of brand development from the brand introduction stage, the purchasing power of consumers is stronger, the desire for brand demand is higher, the market development space is larger, and the operating cost is correspondingly low. The development foreground highlighted by the market has been generally concerned by children's clothing operators, and there are some children's clothing enterprises marketing channels beginning to penetrate into the two tier market.

Since 2005, China's fourth birth peak has come to this peak for 10-15 years.

By the end of 2008, the number of children aged 0-14 years in China was 250 million. In 2008, the size of children's clothing market in China reached 55 billion 200 million yuan. It is estimated that by 2013, the size of children's clothing market in China can reach 92 billion yuan, and the scale of Chinese children's wear market in 2008-2013 years will remain an average annual compound growth rate of 10.8%.

In the next ten years of gold, children's clothing will have the most powerful consumers in history, and there will be a large number of new baby bases. The children's clothing industry will continue to follow the benign development track.

Three, basic situation of children's wear

Chinese people love their children since ancient times, reaching the peak in the new era.

Statistics show that children's consumption accounts for the first place in family expenditure. Even now the financial crisis is coming and the economic situation is not good, China's unique "only child" is still favored.

According to a business magazine, at present, the consumption of children's clothing in China is about 50 billion yuan. According to the Research Report on the development of China's children's wear industry, the consumption of children's clothing for urban residents in China is on the rise, with an annual growth rate of 26.5%. Since the beginning of the millennium in 2000, the birth peak of Chinese and even the world has followed.

This will be the fourth peak of Chinese fertility.

The number of births born in Shuangfeng superimposed by 2010 will be doubled on the basis of the average number of births in recent years.

The fourth increase in births will last for more than ten years.

In this climax, the average annual number of newborns will reach 17 million - 18 million, and the peak will probably be around 2010, when the number of newborns will reach about 20 million 110 thousand annually.

China will form a huge consumption market for children. Children's clothing consumption will be boundless and hot in the next 20 years.

{page_break}

According to the Research Report on the development of China's children's clothing industry, the consumption of various kinds of children's clothing in China's urban residents has been on the rise in recent years, with an annual growth rate of 26.5%.

With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practicality of basic life in the past to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing is becoming more and more fashionable and brand oriented.

In recent years, the demand for children's wear in China has been increasing year by year.

From the perspective of consumption level, the demand for medium and low grade shifts to medium demand, and the demand for medium and high grade is growing rapidly.

From the perspective of consumption quantity, the consumption of all kinds of children's clothing increased obviously, while the lowest income households, low income households, middle and low income households and the highest income households showed a downward trend.

This shows that the middle-income group is the main body of children's clothing consumption.

At present, there are 380 million children in China between 0 and 16 years old, and the demand for children's clothing is around 2 billion 300 million. According to the Research Report on the development of China's children's wear industry, the consumption of children's clothing has been on the rise in recent years in China, with an annual growth rate of 26.5%. At present, there are 380 million children aged 0 to 16 in China, and the consumption demand for children's clothing is about 2 billion 300 million.

Authorities predict that children's clothing market will increase by around 10% every year before 2010.

The children's wear market will become one of the most growing markets in China.

Four. Sales of clothing products in large retail stores.

1, in 2005, the sales situation of the clothing market showed a good trend. In the case of the total retail sales and the total retail sales of all kinds of garments, the proportion of clothing commodities in total retail sales increased by 0.13 percentage points over the same period last year.

Among them, the sales volume of all kinds of clothing has increased, and the overall growth rate has stabilized.

Women's wear is the most popular clothing item. The growth of the winter wear, women's wear and knitted underwear is the fastest. The growth rate of children's wear is 15.3%.

2, affected by the dramatic changes in winter temperature in 2005, the sales of cold proof clothing increased by 30.50% over the same period last year, an increase of 19.60%.

The sales of knitted underwear and trousers increased by 18.90% and 9.80% compared with the same period last year, and the growth rate also increased significantly, up 13.40 and 8.70 percentage points respectively over the same period last year. However, the growth rate of other clothing items was not as high as that of last year.

3, women's clothing accounted for the largest proportion of clothing sales, reaching 28.56%, followed by knitted underwear and children's clothing, 16.62% and 8% respectively.

The proportion of all kinds of clothing is basically the same as that of the same period last year.

Five children's wear market operation analysis

The children's wear market is one of the most potential markets.

Experts point out that the demand for children's clothing will increase by more than 10% in the next few years. For this reason, building a strong brand has become a top priority for China's children's clothing industry.

With the further improvement of family income and the improvement of the cultural level of urban residents, the consumption demand of Chinese children's clothing market has shifted from the practical life of the past to the basic life to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing has become more and more fashionable and brand oriented.

The sale of children's clothing in large department stores is fashionable.

The fashion of brand children's clothing is mainly reflected in the fabric and style: fabric and accessories are more and more emphasis on natural and environmental protection. For children's skin and body characteristics, cotton based natural materials are used mostly. The fashion trend of adult clothing is closer to fashion. Sequins, embroidery, trumpet trouser legs, lotus leaf and other popular elements are embodied in children's clothing. Even the old cowboy, graffiti, street culture and other avant-garde elements are seen in children's clothing design.

These brands that can keep up with fashion trends are generally priced at a high price, mainly in large department stores in the city, and occupy quite a portion of the market share.

The fashionable high income class is the mainstream consumer of high-end children's wear.

Six, what are the ten major children's clothing brands?

As the market matures and consumer purchase psychology becomes rational, children's clothing market gradually extends from product competition, price competition and marketing means competition to product technology research and development competition, brand culture competition and brand service competition among brands.

The feasibility of a children's clothing brand marketing strategy and the foresight of the brand development strategy will determine the vitality of the brand.

At present, there are at least hundreds of businessmen joining the children's wear in our country, and each of them is good, so that entrepreneurs who want to invest in children's clothing and engage in children's wear business can't really understand the quality of these businesses.

To this end, China's venture capital alliance and other 5 major investment websites, through detailed classification and arrangement, carry out a technical assessment of children's clothing businesses, mainly from the business credit, joining policy, follow-up services, business guidance, benefit analysis, investment analysis and other aspects of scientific assessment, and finally launched the "20 thousand and 100 children's clothing brand exhibition."

I hope it will help the vast number of investors and entrepreneurs.

At the same time, we warmly welcome you to participate in the assessment to improve our work.

At present, the brand management of children's wear market in China is spanning from the primary stage to the development stage. But in the process of brand development, because of the changes of marketing environment and the threat of market competition, many enterprises are faced with different development bottlenecks, such as the bottleneck of these development can not be dissected, which will block the healthy development of brand management.

In particular, regional brands are challenged by the lack of regional brand competition, which weakens the vitality of these regional brands, decreases customer loyalty, and shrinks the marketing network, which directly reflects the brand market share. In this year's children's clothing market, a new round of competition between brands and brands will emerge.