Min Faction Shoe Enterprises Start Micro-Blog Marketing Strategy
about micro-blog There is a saying: "when your fans exceed 100, you are the internal magazine; over 1000, you are a bulletin board; over 10000, you are a magazine; over 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; over 10 million, you are the TV station." Starting from the first half of this year, a number of "Min faction" shoes and clothing enterprises including Qiqi, Qipai, CABBEEN, Anta, XTEP China and so on have officially launched micro-blog micro-blog in Sina micro-blog, and distributors of such enterprises as "Star", "Jin Ba" and "Lai" have entered " Micro-blog battlefield "Or promoting sales promotion programs, or after-sales service of products, or introduction of activities, a brand war without" gunpowder "has started in micro-blog, and" Micro-blog marketing The concept of "micro-blog" also came into being. Cai Wensheng, a stone lion man, wrote a lot in the history of "marketing". It is observed that many " Min faction Brand shoes and clothing enterprises are also doing the same marketing tactics on micro-blog.
Cai Wensheng became famous on micro-blog. During the "World Cup" this year, he organized an event in the early morning of June 19th, that is, the first 32 friends who have guessed the "four World Cup" Quartet will get a newly launched iPhone4, even if the guessed friends are 32, they can also receive other prizes. The news received more than 36 thousand forwarding and nearly equal comments.
Prior to that, Cai Wensheng also organized an event, that is, 16 Sina micro-blog fans over 10000 personal websites, each person can receive a iPad.
The 32 iPhone4 plus 16 iPad is worth nearly 400 thousand yuan.
Nowadays, the number of fans of Cai Wensheng is close to 880 thousand people. "No matter it is individuals or enterprises, there will be more and more people using micro-blog."
Cai Wensheng said, now for the "Fujian faction" brand shoes and clothing enterprises, has become a fact.
For example, CABBEEN opened Sina official micro-blog in August 13th.
隨后10天之內(nèi)，這家石獅企業(yè)就在微博上推出了“參與卡賓‘七夕，尋找你的MR.Right’，即可有機(jī)會(huì)贏取卡賓限量版時(shí)尚禮品”、“卡賓官方旗艦店，全場(chǎng)滿就送!只要購(gòu)滿99即可贈(zèng)送卡賓正品底褲1條!”、“秋季新品現(xiàn)已發(fā)布!部分款式低至3折”、“全場(chǎng)滿200減60，滿400減120，上不封頂!實(shí)付滿200包郵，實(shí)付滿300再送60元現(xiàn)金紅包”等活動(dòng)，深受博友關(guān)注;七匹狼最近幾天推出了“100本《名士堂》創(chuàng)刊號(hào)26日搶書活動(dòng)開始”，即每天@七匹狼男裝官方微博發(fā)搶書信息，加關(guān)注并回復(fù)轉(zhuǎn)發(fā)當(dāng)條信息的前10名，將獲得這本雜志;柒牌也在不久前公布了“‘柒’開得勝——南非世界杯有獎(jiǎng)競(jìng)猜活動(dòng)的最后一位獲得【柒牌T恤】的幸運(yùn)圍脖”。
According to observation, at present, "Fujian faction" brand shoes and clothing enterprises opened by the official micro-blog, seven card fans are the most, nearly 15000 people.
Mr. Fu, director of the shoe industry planning department of Shishi Mu Lin Sen, thinks that micro-blog is a way of expression for people or enterprises who want to be concerned.
CE0, an international company, said that micro-blog registered accounts were used to promote products or rely on the advantages of platform technology to win customers. Next, it will become a norm.
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