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News Supervision From Seven Wolves And JEANSWEST'S "Drug-Related" Incident

2010/8/31 15:57:00 81

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A few days ago, some media reported that Beijing city commerce and Industry Bureau sampled seven wolves.

The matter was reprinted by the media, for a while, "seven wolves,"

jeanswest

And other clothing brands were not qualified.

poisonous

"Content" and other content "news" flooded the newspaper network.

But a reporter got it.

Seven wolves

The company's explanatory materials on this matter, and the instructions from the company entrusting the national textile Standardization Technical Committee's knitwear branch, found that according to the inspection report of Beijing industry and Commerce Bureau, all the indicators of the seven wolves products sampled were slightly exceeded the standard of spandex, and all the other indicators were qualified.

Spandex composition is the difference between the old and new standards.

The sampling product was produced by seven wolves in July 2007, when the company organized its production according to the FZ/T 73008-2002 product standard and FZ/T 01053-1998 "textile fiber content label".

The knitted Technical Committee of the national textile Standardization Technical Committee revised the implementation standards and product implementation standards of fiber content in 2007 and 2009 respectively.

Since the GB5296.4 mandatory national standard has not been revised so far, the FZ/T 01053-1998 standard is still in use, so the company has not changed the product labels previously produced.

After consulting the relevant standardization bodies, the FZ/T 01053-1998 standard has not been cancelled and can still be used.

Therefore, the word "toxic" is not true.

The media should be the media of public opinion to attract eyeballs, use exaggerated facts, and deliberately distort facts to report, which not only shows their impetuous style, but also has a serious impact on the excellent national clothing brand, and also puts the construction of Chinese clothing brand in the initial stage into the avoidable trouble.

In fact, for many years, under the guidance of the industry's advocacy and correct public opinion, the excellent national costume brand always regards quality as the basic work of brand building, pays attention to the rights and interests of consumers, and aims to provide consumers with healthy and fine quality products.

Chinese clothing is the beginning of quality and embark on the hard road of brand building step by step.

On this road, Chinese clothing has made due achievements, it is not the flower in the warm room, bright but weak, but through the wind and rain, thriving.

China's clothing industry should also be supervised and encouraged by the society, but this kind of supervision and encouragement should be fair. It is based on maintaining the public image of the national brand and boosting the construction of Chinese clothing brand.

When the media pay too much attention to the sensational effect of the news, but do not respect the facts and provide a full range of evidence, then this kind of supervisory role that can promote and lead the growth of Chinese clothing will be weakened or even changed, and the speed of Chinese clothing to the great power will also slow down.

For industries, enterprises, society and the media themselves, they are unwilling to see it.