Net Selling Is A New Phenomenon.

Yesterday, reporters learned from fuanna that fuanna had filed a lawsuit against the Haidian District people's court in Beijing last month, demanding that three enterprises including the same company as the Luo Lai home textile company immediately stop trademark infringement and unfair competition. The Beijing Haidian District court has been charged with the case.

Luo Lai's alleged infringement of fuanna

According to fuanna relevant personnel, the company's network marketing has been frequently infringed by the home textile and its subsidiaries in recent years.

In September 2009, the company received a consumer complaint that it entered the word "fuanna" in the Chinese search column of Google. The search results came out of "buy fuanna, to LOVO". After clicking into the www.lovo.cn website, it found that the website did not sell fuanna products and sold it.

In September 30th of the same year, according to consumer complaints, fuanna entered the word "fuanna" in the Chinese search column of Google, and clicked on the first purchase in the search results.

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However, shortly after October 28th, Luo Lai home textile was repeated in the past. In search of the three words of "fuanna", the first link in the search results was "fuanna, the full ninety percent off" link, which was once again directed to enter the website of Google and its subsidiaries.

This time, fuanna finally took up the legal weapon to safeguard her interests.

In August 27th this year, according to fuanna's official, "the company received an inquiry from the editor of NetEase financial channel, calling it searching for" Luo Lai "in Google. When clicking on the first promotion location" LOVO ", it found the address jumped to the official sales website of Taobao on fuanna.

It has recently been abolished.

She told reporters, "so far, fuanna has never had any promotion cooperation with Google. This location is also not a company purchase. We have made a notarization preservation for the first time, and have reserved the legal liability for Google and unauthorized links to promoters.

It is understood that fuanna's claim for infringement is only 500 thousand yuan.

Fuanna said that her behavior had had an impact on the sales of fuanna company.

Net selling is a new phenomenon.

Yesterday, Wu Bing, Deputy Secretary General of the Shenzhen Home Textile Industry Association, told reporters that around September last year, besides fuanna, she had received similar reports from Fang Fang ting and Eddie Monto.

They say that they are promoting their e-commerce websites with their brand names.

The home textile industry has encountered intellectual property infringement cases many times before.

Another way to infringing another brand by keyword hijacking is new phenomenon.

This shows that the sales of home textile industry from shop counters are spreading to online e-commerce.

Wu Bing said, "Luo Lai home textile e-commerce is in the front, but can not take advantage of the influence of other brands to own customers."

She told reporters that "fuanna" responds quickly to the alleged infringement of Lei Lai, with evidence of screenshots and notarization.

As for what punishment will be taken by Luo Lai's behavior, everyone will wait and see.

It is hoped that fuanna will prosecute the case of Luo Lai, which will have a standard for the emerging e-commerce business in the home textile industry.