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How To Deal With The Professional Market?

2010/9/1 8:47:00 41

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In the Wenzhou real estate group as a representative of the whole country after the new deal of property speculators to suppress, their line of sight is moving to speculation.

In fact, before the real estate new deal, the speculators have already lurked in the major professional markets.

Data show that by the end of 2007, there were more than 90 thousand different types of trading markets in the country, with a total annual paction volume of nearly 5 trillion yuan and more than 4000 pactions in the market with an annual turnover of over 100 million yuan.

Among them, the professional market accounts for about 55%.

From this set of figures, we can see that only 3.88% of the professional market has an annual turnover of more than 100 million yuan.

A large number of specialized markets in China are in a state of shock.

Professional market

How to look at the speculation incident, for this reporter conducted a series of surveys.

No concrete waste

"If you develop a house, even if the apartment is poor and the location is poor, people will buy it. If the professional market fails to do so, it will always be a pile of concrete waste. The waste of social resources caused by it is amazing.

Therefore, not only the mature professional market should rationally say "no" to the real estate market, but those professional markets that are still in development should also have a long-term vision so as to avoid being unable to extricate themselves from the capital game of speculators and eventually become "abandoned wives".

It is said that the chairman of the Limited by Share Ltd of China Leather City in Haining has laws.

He clearly explained the difference between the professional market and ordinary residential projects, and why he could not give shops to speculators.

Early this year, Haining, China

Leatherwear

The city is on the market.

After listing, it was classified as a commercial real estate unit, and some people classified it as a commercial retail share.

In fact, Haining leather city is a professional market share.

At present, there are a number of specialized market segments listed in Haining Leather City, small commodity city, light textile city, and Oriental market. Although the number is very small in nearly one hundred thousand professional markets in the country, after all, it proves that this unique Chinese market format can be recognized and accepted by the capital market after being refined and specialized.

But for the real estate group, what kind of plate belongs to the professional market is not important, and the important thing is profitable.

The three and four phases of the construction of China Leather City in Haining in recent years and the Haining Leather City Project in Liaoning have also been favored by many foreign funds.

Some of them are ignorant of the leather industry and marketing despite their heavy financial resources. Their investment aims are profiteering and appreciation.

In this regard, some people think that we should be happy, because this further proves the commercial value of Haining China Leather City, and some even suggest that we should take advantage of the potential to increase the price of shops to get higher profits.

But a lot of leather industry insiders expressed concern and objection, because this will not only aggravate the situation that the shops are in short supply, but also the false surface prosperity will damage long-term healthy development.

Industry and

consumption

That's the way to development.

Lv Zhenhua, Secretary General of Zhejiang Market Association and director of Zhejiang provincial market development center, once expressed concern about the excessive involvement of real estate developers in the professional market development, pointing to their blindness.

First of all, the professional market is formed and developed in the interaction with industrial clusters.

Take Haining China Leather City as an example, it is precisely because Haining has formed the largest leather industry cluster in the country after 1980s, and spontaneously formed some leather clothing, leather goods and raw and auxiliary materials trading shops. On this basis, it developed into the largest leather professional market in the country.

Similarly, the famous markets such as small commodity city and light textile city have similar development track.

Secondly, the professional market must have a strong consumer base.

Take Haining China Leather City as an example, it is precisely because of its core triangle area, and the Yangtze River Delta region is also one of the most developed areas in the country, the consumer demand for upgrading consumption and the most sensitive fashion.

And the leather city has an important basic function.

raw material

Supply and market release, its natural consumption basis is thousands of leather enterprises in Haining, on the basis of which not only serves the local industrial clusters in Haining, but also affects the leather industry in the whole country.

Moreover, professional market operators must have a deep understanding of industry and consumption.

After more than 30 years of development, China's professional market has gradually upgraded from the early general merchandise distribution center to the "intensive platform" with the continuous upgrading of polymerization effect, which has become an important combination point of higher efficiency commodity procurement platform, brand incubation platform, industrial structure adjustment platform, research and development design and creative platform, and even tourism and leisure shopping.

It can be said that industry and consumption are the way of professional market development.

Say "no" to the speculators as early as possible.

Starting from a new shopping mall in Zhejiang in November 2009, Zhuzhou's fried customers are not only Zhejiang people, but also a large number of Jiangxi people, Jiangsu people, Shandong people, Cantonese and Anhui people.

Recently, there are some disputes between the tenant and the market manager.

Many of the dusty tenants either just got off the plane or just left Wu Guangxin station.

They are from Shenzhen, Suqian, Wenzhou and other parts of the country.

The focus of their dispute with the market management is: why should they take back their rental shops?

The mall began trial operation in July and is expected to open in late September.

A new market has not been officially opened yet. Why should the new market most need tenants to enter, why should they withdraw their contracts? The reason is that these people lease a number of pavements and declare a number of small commodity brands.

The official said: "experience tells us that they are common fried shop owners."

Why there is a hot shop speculation, industry analysis, fried shops are not like real estate.

Professional speculators shop in the pursuit of short flat fast.

They have sensitive antennae, and they will be informed of the commercial development of any three or more cities at the first time.

Then it is very professional argumentation, timely eating, timely throwing.