10 Marketing Strategies Best Suited To China

This is a strategy that has been verified by 500 enterprises. It is also a marketing strategy summed up by many salesmen who have gone through numerous mountains and rivers and traveled through many twists and turns.

The following is a brief analysis of the most applicable China.

First, the priority of efficiency strategy: the first motivation of Chinese purchasing motivation is realistic motivation.

In order to succeed in any marketing, the most important thing is to have a good product.

Therefore, the first strategy of marketing is the priority strategy of efficiency, that is, the effectiveness of products should be regarded as the first factor affecting the marketing effect, giving priority to the optimization of product quality and efficiency.

Two, price fixing strategy: price positioning is also an important factor affecting the success or failure of marketing.

China is very realistic and cheap.

Three, brand promotion strategy: so called

Four, stimulate the source strategy: the so-called stimulus source strategy is to regard consumers as the source of marketing, and constantly stimulate consumers' demand and desire through marketing activities, so as to maximize the service to consumers.

Five, personal experience strategy: the strategy is to use real people to use certain products to produce good results as a case, through propaganda means to other consumers to spread, to stimulate consumer desire to buy strategy.

Usually, there are tabloids, promotional activities, case TV programs and so on.

Six, the media portfolio strategy: the media portfolio strategy is to use all kinds of advertising media of publicity brand in proper proportion to stimulate consumers' desire to buy, establish and enhance brand image.

Seven, single appeal strategy: single appeal strategy is based on the efficacy characteristics of products, select the right consumer groups, accurately put forward the most effective product can reflect the effect, but also to satisfy consumers.

Eight, terminal packaging strategy: the so-called terminal packaging is based on the performance and effectiveness of products, in direct trading with consumers to carry out various forms of publicity.

The main forms of terminal packaging are: first, putting up posters to introduce products or brands at the terminal; two, lifting the banner of promotional products at the terminal; three, hanging shop signs or front light boxes and billboards with brand markings at the terminal; and four, communicating feelings to the terminal salesmen, influencing the salesmen, and improving the recommendation degree of salesmen for the publicity and recommendation of products.

According to the survey, 20% of health care purchasers have to solicit opinions from salesmen.

Nine, network organization strategy: organize a moderate scale and stable marketing team, the best way is to establish marketing network organization.

The strategy of network organization is to establish stable and orderly marketing organizations supporting and coordinating each other according to the regional scope of marketing.

Ten, dynamic marketing strategy: the so-called dynamic marketing strategy is to constantly adjust the marketing ideas and improve marketing measures according to the changes of various elements in the market, so as to make the marketing activities dynamically adapt to market changes.

The core of dynamic marketing strategy is to grasp the changes of various factors in the market.