"Outdoor Play" Is Hot &Nbsp; Outdoor Sports Equipment Industry Is Also On Fire.

Compared with developed countries, the rise of outdoor sports in China is still a matter of recent years.

But more and more outdoor sports enthusiasts bring great impetus to the development of outdoor sports equipment industry.

Playing outdoor sports:

A set of decent points.

At the time of calculation, Chen Jiawen, 34, has had outdoor sports experience for nearly 4 years.

Chen Jiawen said that he likes outdoor sports by accident.

4 years ago, during the Spring Festival, Chen Jiawen received an invitation from a friend. The other party said four or five friends asked him to play in Harbin. If Chen Jiawen was free, he could go there together, and skiing, and explore the mountains and forests.

Although friends of friends do not know themselves, but they are all young people, and have plenty of free time, Chen Jiawen readily agreed.

"I met with friends at the railway station on schedule, and I felt a little strange at once."

Chen Jiawen said, what surprised him was the clothes of his friends. "Basically everyone is a thick coat similar to a sports suit. The wide trousers and the hip hop lovers have a match. The shoes on the feet are different from the general travel shoes. One of them has a walking stick like a walking stick."

When we introduced each other on the train, Chen Jiawen couldn't help asking them how they could dress up.

One of them, called Lao Huang, said that this jacket is called the impact garment, which has the function of waterproof and warmth, and is very breathable. It is easy to discharge hot sweat after sports. Trousers are called "waterproof trousers", and also have waterproof functions. The wide trousers and large pockets are convenient for activities and many small things. The shoes on the feet are waterproof mountaineering shoes, and do not need to worry about wet shoes in the general snow field.

"In the end, I realized that several of them were outdoor sports enthusiasts."

Chen Jiawen said that in addition to the equipment they wore, there were many things that he had never seen before in his big backpack: small gas filled stoves, tough nylon rope, practical multifunctional knives, a small scarf that could be used to bind wounds, a compact field cutlery, etc., and there were also rolled up tents, moisture-proof mats and sleeping bags outside the backpack.

On that trip to Harbin, Chen Jiawen learned a lot of outdoor sports after "Lao Huang".

After returning to Yiwu, Chen Jiawen sought help from Lao Huang and also set up a set of equipment.

But I don't know, but it really scared him: a suit of outfits and trousers were nearly 2000 yuan; a pair of hiking shoes was more than 700 yuan; tents, sleeping pads and sleeping bags were nearly 500 yuan; outdoor large backpacks, 200 yuan, plus small flashlights, camping tableware and so on, spent a total of nearly 4000 yuan.

It took Chen Jiawen many times to take part in outdoor sports. The equipment was relatively cheap. If you buy pure imported equipment, the price will have to be doubled.

"But for a working-class like me, playing outdoors is not a show off, but a sport that I like.

Therefore, as long as the price of equipment is high, it will become a better brand if there is money in the future. The quality of good things is not to be said.

Benefit from the outdoor Craze:

Yiwu market year

Compared with Ji Wenyong, a professional outdoor dealer, the enterprises and operators benefiting from outdoor sports in Yiwu market are still operating marginal goods such as beach chairs, tents, rain gear and so on.

It is understood that from 2000, international brands began to pay attention to China's outdoor market and positioned it as the future development direction.

Especially after the outbreak of the financial crisis, China's outdoor products industry still has nearly 50% growth momentum, so that many international brands are aiming at the Chinese market.

From 2008 to 2009, there were more than 40 professional outdoor outdoor brands entering China's market through different forms.

The reporter learned from Yiwu tourism outdoor supplies industry association that the development of outdoor equipment industry started late in Yiwu.

Initially, the industry only had small businesses from Wenzhou, Taizhou and other places in the International Trade City umbrella products rental area.

After several years of development, many of these small business operators have moved to the Hongkong pavilion area.

At present, there are more than 200 shops operating in the area of 100~800 square meters.

According to industry statistics, there are nearly 500 outdoor products brands and more than 4000 dealers in China.

Over the past 10 years, the industry has been growing at an average annual rate of 48%. Last year, the industry achieved nearly 5 billion yuan in sales.

In fact, in developed countries, outdoor sports products account for 15% to 20% of the total retail sales of sporting goods, and the proportion of China's sports products is only about 1%.

"Now, many businessmen have seen the amazing pace of development of the outdoor equipment industry, and intend to gain greater market share".

Wang Huiping, President of Yiwu tourism and outdoor products industry association, said in a media interview that last year tourism outdoor products contributed about 1 billion yuan to the Yiwu market.

With the increasing number of new products entering the Yiwu market, this figure will be constantly refreshed.

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Selling outdoor equipment:

Different kinds of equipment are not the same.

Ji Wenyong is not only a senior lover of outdoor sports experience for 6 years, but also an outdoor equipment dealer.

In his store, basically every season, a series of different items will be introduced.

In fact, his shop is also a gathering place for many outdoor enthusiasts in Yiwu.

Basically, every weekend, Ji Wenyong will put up notices at the door of the shop to explain the location, route, time and cost of the system.

In the past, considering the schedules of the lovers, they usually arrange a round trip of two to three days for the weekend. However, on the 8 th of this month, more than 10 outdoor sports fans will go to Sichuan under their organization to experience the local customs and scenery.

It is understood that the meaning of outdoor sports is very wide. Outdoor sports such as self driving, camping, mountaineering, rock climbing, rafting, skiing and so on can be included in outdoor sports.

Different sports have different emphasis on equipment, which brings business opportunities to outdoor equipment manufacturers and distributors.

In Ji Wenyong's store, apart from the main outdoor clothing of all seasons, large tents shared by several people and small accessories for field cutlery can be found.

In the brand and price positioning, Ji Wenyong has been paying attention to the right principles.

According to the introduction, although the import brands, such as the original bird, the north, Columbia and so on, are higher than the domestic brands, but their prices are prohibitive.

For example, a backpack with a similar volume and style is worth thousands of yuan, but only two hundred or three hundred yuan for home-made products. For the same pair of high climbing shoes, Columbia needs at least 1000 yuan, while domestic brands only cost six hundred or seven hundred yuan.

"Considering that different outdoor sports need different equipment, and the same equipment should be replaced according to different seasons, which is a great expense for outdoor sports enthusiasts."

Ji Wenyong believes that for ordinary outdoor sports enthusiasts, when selling equipment, high cost performance domestic brands are enough. If the economic conditions permit, you can see the favorite items later and choose equipment in a targeted way.

Apart from the expenditure on equipment, the other costs of playing outdoor are not low.

It is understood that outdoors generally use AA system, including accommodation, pportation, scenic tickets, etc., a year's cumulative expenditure may catch up with the cost of a European tour.

Generally speaking, the threshold for outdoor play is very low, but to play well and play professionally, the thickness of the wallet can not be too thin.