China'S Old Shoes Have A New Culture And Occupy A Place In The Avant-Garde Shops.

September 1st, the word "made in China" is different.

Although canvas shoes have been popular in the world for many years, many young companies have inspired Chinese traditional brands to show their classic styles to European and American customers, made in China.

At the autumn sports fair in New York this year, at least four brands with Chinese origin come to show their casual canvas shoes, including Huili, Shu long, liberation and brand.

In addition, leaps and bounds, the French Renaissance Chinese brand, has also created brilliant retail sales. In New York's Odin and American Rag, its performance is very outstanding, and Orlando Bloom also takes pictures of it.

Although there are some very similar characteristics among these brands: they are all Chinese style canvas styles. The production is made of rubber vulcanization technology. Many of them have upgraded their materials, followed by their unique inspiration in design, and used some of the proceeds from sale to charity.

There are, of course, slight differences between them.

Bobby Touran is one of all the people in the company, and the main goal is to re imagine the existing brand.

As a classmate of Keele University in Montreal, Bobby Touran and Alex Fraenkel have been influenced by China's back shoes, so they decided to work together with Fraekel's childhood partner Danny Danesh to buy ownership and bring the brand to the United States.

As a Finland photographer and designer of Chinese descent, Shumeng Ye joined the team in charge of design work.

The team reached an agreement with the company of Hui Li to allow for inspiration from the brand's archives, to adjust some of the existing forms, and to use new materials and colors to meet the needs of customers.

The brand will explore new materials and add some erosion and wear styles to the neutral style shoes priced from around $40 to $60. They sell very well in Philadelphia's Ubiq and Amsterdam's Patta retailers.

Jiefang shoes are also hoping to expand in style and style: since the launch of its own style in the spring of 2007, founder Ben Walters is slowly introducing some new styles.

The original lightweight high canvas shoes series (based on the original Chinese relief shoes style) also added some cold resistant shoes and low side styles in the spring.

However, he still tends to keep the original style of his shoes.

Last month, the brand hosted a "proud China made" campaign on its official website.

This website is also the main channel for the sale of neutral wind canvas shoes ranging from $48 to $73.

For Anton Brandt, the founder of the people's shoes in Losangeles, it is his mission to make the classic green tie worker shoes.

Since its launch in the spring of 2008, the simple design of the brand and the affordable price of $42 to $48 have promoted its sales in the fashion market and started looking for more environmentally friendly glue and materials.

In recent years, sports shoes have been far from exaggerated performance, and consumers also want them to be low-key.

From an aesthetic point of view, these Chinese brands show anonymity, just as everyone looks alike.

Besides, what consumers want to express is that they are citizens of the world, not sportsmen.

These traditional Chinese Brand canvas shoes, which are rich in historical stories, are meeting the demands of European and American customers.