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U.S. And U.S. Department Stores Were In A Downturn.

2010/9/3 22:12:00 79

Mei Mei department store

Is there any plan to evacuate Shenyang? Yesterday, Shenyang Meimei department did not give a formal response to the rumors and related business problems raised by this newspaper. After that, the Department of marketing of Shenyang Meimei department had made it clear that it would be a silence to give a formal response in September 1st.

For two days in a row, the relevant reports about Shenyang Meimei department store were reprinted by many websites, and some netizens' hot comments were triggered on some commercial websites. At the same time, the retail industry in Shenyang began to discuss the operation of the US Department store.

In numerous evaluations and statements of views, they have been divided into two groups: "beautiful" and "inverted".

"Mei Mei faction": the United States and the United States will not withdraw from Shenyang

"Mei Mei department stores will never quit the domestic market, and will not quit Shenyang."

In the voice of "ting Mei" school, the netizen named "nicholascn" in Shenyang consumption network is very representative.

He believes that the US Department stores that took the luxury route did start closing stores in Xi'an, Harbin, Tianjin, Beijing, Shanghai and other cities since 2006.

However, the closure of Xi'an department store and Tianjin store in Meimei department was due to the management of the United States Department Store in the joint mode of "brand use" and "brand authorization" before 2006, so that in 2008, two stores in Xi'an and Tianjin closed their doors because the partners could not continue to pay high management fees.

As for the United States and the United States, Beijing Jindi store and Shanghai Era

square

The closure of the store, the netizen believed, was due to the fact that the US Department store was completely constrained by the intensified international financial tsunami that year, and that the focus of the US us department store business model changed in the same year, which eventually led to the closure of the two stores.

The netizen also believes that because of the above factors and the massive removal of the stores in the mainland, the main purpose of the US Department Store is to concentrate more advantageous resources on the development of the superior stores instead of completely withdraw from the mainland market like rumors.

He also believes that the US Department store will definitely continue to open new stores in the mainland in the future, but it will not be now, but in the near future.

As for Shenyang Meimei department store, the netizen claims that the future Shenyang department store will still take a luxurious route. Some brands that fail to meet the positioning requirements of us department stores will not be allowed to enter.

"Pour beauty pie": the United States and the United States were evacuated at that time.

Contrary to the view of "ting Mei faction", the view that "the US and US Department stores should be evacuated" put forward by the inverted American faction is also very simple and clear.

They believe that

Luxury goods

The sales department seems to be very simple. It doesn't provide entertainment places for the customers, nor does the ladies like cosmetics and restaurants. Only the department stores of clothing are either pformed or have to rush back.

A netizen with Shanghai life experience recalled that at that time, Shanghai Meimei department could be said to be a high-end department store specially tailored for the Chinese people. However, after that, the situation of American and American department stores deteriorated, and even some dealers protested strongly against the fact that they had charged the US Department store with a huge base fee and "did not do anything".

The netizen also revealed that for the US Department Store Brand turnover of 23% of the discount points, in fact, compared with the same shopping mall horizontal comparison is also high, usually the same type of shopping malls will not be higher than 20% points.

Because of poor operating performance, it is like "killing the goose that lays eggs" after seeing that the discount point has been unable to maintain the operation of the mall, and then re charge the dealer.

Some netizens also suggested that the publicity campaign for Meimei department store was almost "zero", and it was also one of the factors that led to the current stalemate of us department stores.

In fact, as early as the beginning of this year, the related problems exposed by the US Department Store in the mainland have been disclosed by relevant media reports. Among them, the first financial weekly report disclosed the weakness of the US Department Store in detail. The report quoted Gu Linwei, who was responsible for the expansion of the US Department store, said that the US Department store never advertised, and the communication with the consumers was based on a self created magazine, VIP system and annual VIP service.

In addition to targeting only 2% of the specific consumer groups, the US Department stores will be shut out by most people.

The United States and the United States say there will be a saying.

Yesterday afternoon, the reporter dialed the phone of the market department of Shenyang Meimei department store, and the person in charge, Ms. Liu, received a reporter's interview.

However, she told reporters that because the US Department Store is a Hong Kong funded enterprise, the voice of public opinion is the headquarters of Hongkong.

However, as for the 9 questions raised before this newspaper, Shenyang has submitted it to the Hongkong headquarters by mail. "I believe that in those days, all the consumers in Shencheng and even the surrounding cities, and all the consumers who care about the US Department store, will be said."