Lavin Design Exclusive Series For H&M This Autumn (Chart)

H&M is pleased to announce that the new round of designer collaboration will be hand in hand with Lavin, one of the most influential brands in twenty-first Century.

The exclusive series for H&M is jointly designed by Lanvin art director Alber Elbaz and menswear designer Lucas Ossendrijver. It will be sold in about 200 stores selected by H&M in November 23, 2010.

The exclusive series includes men's wear and women's wear. The world's first public appearance is scheduled to arrive at H&M's stores in three weeks after November 2nd.

The grand launch of the Lanvin for H&M series is bound to be one of the most anticipated fashion events this year.

Alber, director of Lanvin's art director, said: "H&M is in touch with us to discuss cooperation, with a view to further promoting the brilliance we created in Lanvin to a wider group."

In the past, I had said that I would never design the Volkswagen series, but I was very interested in the fact that H&M turned to luxury instead of Lanvin.

Our two companies are very different in style but are adhering to the same concept of happiness and beauty for men and women in the world. Based on this, our cooperation is unprecedented and significant.

H&M creative director Margareta van den Bosch said: "the exclusive series of Lanvin designed for H&M is very exciting for us. This is a very exciting time.

Lanvin will bring traditional, modern, classic and infinite luxury to H&M.

The H&M exclusive series, which has a strong and typical Lanvin style, uses Lanvin's unique cutting and sewing techniques to put a lot of effort into the outlines and details of women's wear and men's wear.

The upcoming series of November is sure to be full of surprises.

In 2001, Alber Elbaz joined Lanvin as artistic director. So far, Alber Elbaz has successfully created the luxury brand of Jeanne Lanvin1889 in Paris as the top fashion pioneer of unlimited creativity and innovation.

In the past ten years, Alber Elbaz has pioneered and led many mainstream trends, such as ribbons, bow ties, pearls, burrs, gorgeous colors and metal decorations.

Alber Elbaz has a unique talent, especially in cutting and fabric, which makes its design style unique. So all Lanvin dress has a unique instant recognition.

Alber Elbaz launched a new series of men's wear in 2006. It changed the natural appearance of men's wardrobe, and brought men's unique dress and elegant style.

Lanvin is the top brand of H&M's latest cooperation. Before that, we joined hands with H&M to create a series of H&M exclusive designers, including Karl Lagerfeld, Stella McCartney, Wakubo Rei Comme des Garons, and Comme.

Unlike in the past, the Lanvin for H&M series will unveil a special production video in November 2nd.

Consumers will be able to watch the film at that time.

Three weeks after the debut of the short film, customers will be able to get the Lanvin for H&M dress.