The Core Competitiveness Of Clothing Industry Brand Is The Key.

Right two Jiang Hengjie, executive vice president of China clothing association, Wu Jianmin, left two Shu long.

2010 is the last year of the 11th Five-Year plan, and the 12th Five-Year plan is also coming.

China Apparel Association has always believed that 2010 will be an important turning point in China's apparel industry. China should take the lead in the global textile and garment industry.

Recently, Jiang Hengjie, executive vice president of the China clothing association, led the four garment associations and four people to the Limited by Share Ltd of Shandong sulang clothing and clothing, inspecting the brand building and technological innovation of Shu Lang and inspecting the successful mode of Shu Lang's development under the current situation.

It is noteworthy that a Chinese garment industry foresight industry leader, a Chinese clothing industry dreamer, in order to achieve the same purpose of China's clothing power, held a long discussion to discuss the future development of China's garment industry.

Brand core competitiveness is the key

When Jiang Hengjie visited Shu Lang, he was impressed by the profound roots of the Confucian culture and his cultural connotation.

Jiang Hengjie pointed out that in today's brand building, enterprises with dominant styles, channels with self control and strong brand attractiveness and reputation can establish their own unique style, including enterprise positioning, brand culture, product style shaping and so on. Through product, channel, service and other means, the brand culture can be conveyed to consumers, recognized and accepted by the market and consumers, and condensed into their own consumer groups, which truly has the core competitiveness of brand enterprises.

Wu Jianmin believes that the most important thing for a brand enterprise is to set up a brand language that is universally applicable.

Many people think that the national is the world, but in Wu Jianmin's view, the world is the world, and the nation must integrate into the world to become the world. The difference and sharing of culture is a complex concept of time and space.

Based on this, Shu Lang, who has a strong cultural background, always pays attention to integrating the world language to interpret China on the road of brand building.

Cultural innovation to realize the dream of 2020 great powers

At the same time, the domestic garment industry strives to make breakthroughs in this year as a turning point. The garment industry has constantly put forward the idea that China should move forward from a big garment country to a strong garment country. However, in the process of concrete implementation, China's fashion culture lacks the international discourse power.

In view of this problem, Jiang Hengjie believes that in London, Milan, New York, Tokyo and other world fashion centers, Chinese clothing should be accompanied by the improvement of national status and reputation and establish a permanent fashion style rather than a flash in the pan.

The influence of Chinese clothing brands should be radiated around the world, creating a brand name that is recognized worldwide, leaving behind a story, connotation and touching brand culture and expressing it to consumers through the market.

In this way, Chinese garment enterprises will have a strong global market control power, play a certain influence on the global market of garment market, and further enhance their ability to resist risks.

At the same time, the clothing industry should vigorously implement the brand innovation strategy, enhance the added value of the brand, build the brand ecosystem with the core of globalization, focus on cultural innovation, focus on the development of creative industries, take value innovation as the core, improve the overall contribution rate of the brand, and take differentiated development as the core.

In Wu Jianmin's view, the brand is rigid, is the accumulation of culture, is the history can not be modified things, history can never be turned back, because time is one-dimensional, the value of the brand is reflected in the concept of time and space in the non replaces.

In order to occupy a certain seat in the world, China's clothing enterprises must go out at the right time. They must also have a certain spirit of "foreign aggression" and the spirit of bringing it into play. Without the courage to take the lead, China's clothing industry will not be able to go out of the country smoothly and move towards the world. Chinese clothing enterprises should embrace the open arms, strengthen exchanges and learning, and coexist and share prosperity, so that they will win a proper place in the world's clothing industry.

Jiang Hengjie hoped that he would maintain a good momentum of development so that enterprises could maintain their vigorous vitality and follow the existing brand culture. "China's clothing industry is a cultural industry and a smart industry.

Only wisdom can develop greatly.

At present, Chinese clothing enterprises must carefully clarify their thinking and operate steadily so as to make full preparations for realizing the dream of the 2020 powers.