Lining Signed &Nbsp With NBA Player Damon Jones, And Chinese Brand Went To The Top Event.
September 6th, January 10, 2006.
Lining
Mr. Zhang Zhiyong, CEO of the limited company, was officially announced in Beijing, and the Li Ning Co signed the contract successfully.
NBA
Cleveland Cavaliers (Cleveland Cavaliers) defender Damon Damon (Damon Jones).
Damon Jones became the first active player to wear the Chinese sports brand for NBA.
Lining
brand
Also became the first to appear in NBA
Court
China's sports brand.
NBA is ushering in a magical Chinese moment. Damon Jones has been wearing the Lining brand "flying armour" professional basketball shoes to compete in the NBA arena, interpreting the Oriental basketball culture.
"Fei Jia" has become the first Chinese basketball shoes to appear on the NBA court.
In the face of the enthusiastic Chinese media, Damon Jones told everyone on the other side of the ocean: "Li Ning Co is a respectable company. From its early days to the present, its performances are excellent. The products of Lining brand with oriental characteristics make me different from each other in the competition. I hope that through this cooperation, more young friends of China who love basketball will have an in-depth understanding of NBA and have a deep understanding of Lining's professional basketball products."
As we all know, NBA is the top basketball tournament in the world. In January 2005, Li Ning Co announced that it officially became the official partner of NBA. After a year, the summit cooperation between Lining and NBA accelerated the internationalization of Li Ning Co brand.
The successful signing of NBA player Damon Jones improved the popularity and influence of Lining brand in the international market.
In the marketing and brand marketing of Li Ning Co in 2006, Damon Jones will be the top marketing resource of Li Ning Co in basketball games, which helps and strengthens Lining's professional image in basketball field.
The signing of Damon Jones by Li Ning Co is not a simple choice. Damon Jones's own technical characteristics and rich sports experience make Li Ning Co have a unique interest in this NBA's magic pitcher.
Damon Jones, no matter from its flexible style of the ball, or its positive and optimistic, humorous personality characteristics, is all in line with the spirit of health advocated by Lining brand, striving for progress, and pursuing the spirit of continuous innovation.
2005-06, Jones, is the only team in the heat to play 97 games, including the playoffs, averaging 11.6 points per game.
His excellent performance in NBA and his rich experience in competition has become the focus of attention of Chinese fans. At the same time, he has been favored by the Li Ning Co. With the trend of the rising trend of the Cavaliers, Damon Jones has become more and more popular in China.
Signing Jones marked the brand of Lining sports.
Internationalization
The strategy has taken a big step forward.
When the Li Ning Co signed with the NBA player Damon Jones, it was a powerful attack on its occupation of the international market and the representative of the success of the national brand to the world.
As a result, Lining brand will occupy a place in the NBA hall representing the highest professional basketball league in the world. It also marks Lining's becoming the world's leading sports brand.
In this regard, Li Ning Co Ltd CEO Zhang Zhiyong said: "professionalism and internationalization is always the Li Ning Co's unchanged business objectives. The signing also marks the deeper cooperation between us and NBA officials. We will continue to expand this win-win cooperation, making Lining brand a professional equipment that is loved by more basketball players and fans, and make the brand concept of" anything possible "get a better interpretation in the NBA arena.
Since 1990, Li Ning Co has always been committed to enhancing the professional strength of the brand itself, adhering to the idea of "everything is possible" and serving the professional sports. The four main national teams sponsored by ping pong, shooting, diving and swimming are also the pioneers of professional sports in China.
In the field of basketball, Lining is also actively developing the market, constantly improving the technological content and fashion elements of his products, and sponsoring many basketball players including Zhang Jingsong and Zhang Yunsong, as well as CUBA, super college top basketball players in China.
Since 2001, the Li Ning Co has sponsored the Spanish women's basketball team and has been fully concerned by the international basketball world.
Since then, the Li Ning Co has continued to cooperate fully with Spain's strong basketball team in Spain. In the Athens Olympic Games, the Spanish men's basketball team was better dressed in Lining's basketball equipment.
In 2005, Li Ning Co joined hands with NBA to become its official market partner, further enhancing the influence of Lining brand in basketball professional field, highlighting its strong corporate strength and brand influence.
The Li Ning Co signed a contract with NBA player Damon Jones, which successfully broke the situation that the foreign brands unified the world's top competitions. It has milestone significance for the development of China's sporting goods industry.
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