Children'S Shoes Have Opened Up The Brand Of Children'S Sitcom.

Promotion in marketing year: hand in hand

Love is an eternal inheritance.

After the Wenchuan earthquake, countless volunteers came from all parts of the country. They quietly paid to help those who needed help.

At the same time, a volunteer volunteer service center, Shanghai Green Ribbon Volunteer Service Center, was formally established. It also created sitcom for children affected by disasters and migrant workers in Shanghai. The project video will be uploaded to potatoes, Youku and other major video sites regularly, and more people with social responsibility will be concerned about this group.

Children's shoes are involved.

It will take part in the filming of "little potato" children's sitcom with the Shanghai green ribbon organization, providing children's shoes and learning stationery to the actors in the play.

In the name of love: pay attention to the healthy growth of Chinese children

"Contemporary children and children bear the hope of the state and ethnic groups, promote the healthy growth of children and children, and make every child healthy and happy growth is the common responsibility of the whole society.

On the basis of children's shoes, we focus on children's physical and mental health as the brand's value proposition. We take part in the children's sitcom of Shanghai green ribbon and pay attention to the healthy growth of children's minds.

General manager of children's products, Dai Cai, I explained the reasons for cooperation.

Children's shoes are regarded as the social responsibilities of the enterprises to care for the healthy growth of children. In the production process, every shoe making process is strictly controlled. In addition, the brand develops the connotation of "heart and world", cares for children's healthy growth, and takes practical actions to participate in activities that are suitable for Chinese children's health.

Sitcom filming: grafting to boost brand connotation

"Little potato" children's sitcom is through volunteers and children writing scripts, arranging the plot, and then volunteers for children to shoot and edit, so that children can enhance their self-confidence through watching videos, so that children can grow healthier and happier.

This is also consistent with the brand operation concept of children's shoes, and the operation concept of children's life and leisure provides many children with growing equipment.

The project will let more partners see through the form of video website release, so that more partners with social responsibility will be involved.

Children's shoes industry opens up

In 2010, Jiang Yiyi, Wei Jingkun and the "heart world" advertising film were added to the advertising campaign of the CCTV children's channel. During this time, we helped to achieve the goal of deepening communication with parents and children. This time we joined the Shanghai green ribbon to try out the children's scene drama, and guided the drama to try the brand implantation, so that children could be put on the fun products, and foster healthy growth values in the entertaining drama.

This can help to bring the brand closer to the consumer group.

In the children's shoes industry, children's sitcom brand is implanted in the first place, and the interaction is achieved by shooting.

At present, the way of popularizing children's shoes industry chooses more "endorsement + advertising" mode of operation, while the marketing of "endorsement + advertising + events" Trinity can help to convey the brand connotation more effectively, so as to achieve the perfect appearance of the brand in 2010.