From 10 Yuan A Month To Hundreds Of Millions Of Business Secrets

On 09 may 08, sun Guo CAI was born in 1955.

From 14 years old

14 years old as a carpenter

Sun Guocai, 48 years old, said: "when I was 14 years old, I began to study carpenters with my master, playing a small stool, a small table or something.

Earn 10 yuan a month.

Later, I could play the piano cabinet, sofa, dressing table and so on.

My family lives in Jingxing street, Tiexi district. My parents are all workers, and my family is very difficult.

When I was young, I played like a kid, I didn't study well. I went to work at the age of 16 to do carpentry, to repair windows, and to teach a platform.

At the end of 1979, I worked in Tiexi construction company, Tiexi power plant and other units.

During my work, I used work and rest days to do carpentry, earn some extra money, and improve the economic conditions of my family. Later, I simply converted the carpenter's life from second to a formal one.

Now, my house, our monitor is still living there.

In 1980, I worked in a residential company in Shenyang real estate bureau. After two years, I officially suspended my salary and paid 15 yuan to the unit once a month.

At that time, after the reform and opening up, many people began to go to sea to do business.

I said at the time, "I earn 100 thousand, and I go back to the unit."

Deliver goods for provincial freight pportation

After I stopped working, I rode around the street to see who had broken wood on the roof and bought it. Then I made a TV cabinet and bought a car to sell the furniture to the market.

At that time, in order to save 6 yuan in freight, I used a car from Tiexi nine road market to three Huanggu district.

Another time I played a combined cabinet and sold it to a user, and it cost 26 yuan to send to Sujiatun. At that time, 26 yuan was more than half a month's salary of a worker. I still brought it to Sujiatun with a car.

In this way, when I earned 100 thousand yuan, I did not go back to the unit, but the bigger I did.

The weather was unexpected. In May 3, 1990, I set up a fire in the Jiji wood factory, which lost 400 thousand yuan.

For the sake of distraction, I arrived in Guangzhou and found the polyester paint. In that year, I made the first reference to the furniture production in Shenyang, and made 3 million from the year August until the Spring Festival. This figure is the sum of my income in the first 10 years.

In 1992, Sun Guocai invested 3 million yuan in Hongkong and built 8000 square meters Hongfa Furniture Co., Ltd.

After ten years of pioneering and enterprising efforts, his company has developed rapidly, and the factory area has expanded to 290 thousand square meters. The total investment scale is 210 million yuan, which can create an annual output value of 100 million yuan and earn 1 million 200 thousand yuan in foreign exchange earnings.

As the business continues to expand, the company takes Beijing, Tianjin, Shanghai, Guangzhou, Xinjiang, Shenyang and other cities as the center, builds a more complete marketing system, and continues to expand product distribution business, and the national sales network has reached more than 80.

And expand the furniture exports to the United States, Japan, Korea, Russia and other countries, and achieved good market results.

Chairman Zu Shuwu said that since the establishment of Hongfa Furniture Co., Ltd., with the development and manufacturing of solid wood furniture and office furniture as its leading role, and with the product quality as life, adhering to the company's aim of unity, dedication and pragmatism, relying on the high and new technology strength, and through the arduous efforts of all the staff over the past twenty years, with the support, assistance and selfless love of all the furniture predecessors and colleagues from all walks of life, Liaoning has developed into a specialized private enterprise group in the leading position of the furniture industry in Liaoning. In 1998, the company was evaluated by the provincial government as the top 100 private enterprises with comprehensive strength.

Hongfa Furniture is awarded the famous brand product of Liaoning by the famous brand strategy promotion committee of Liaoning province.

The enterprise is awarded the total quality management standard unit by the Ministry of agriculture.

The city government awarded the 30 strongest units of the industry and private enterprises.

Constant Craving

Why did Sun Guocai go from a small carpenter to a billionaire millionaire? He replied, "when I first started, I earned one hundred thousand yuan without paying my salary, but I still wanted to develop, not to satisfy the current situation like other people. When I had a lot of money, I bought a car, and after I bought a famous car, I didn't catch up with the new brand.

My belief is unremitting pursuit, to make furniture industry bigger, especially to make solid wood furniture bigger and stronger, becoming the strong point of Liaoning province.

Director Zu Shuwu said that the Hongfa company of sun Guo Cai also hosted the seminar on the development trend of China's solid wood furniture, to call the solid wood furniture of Liaoning in the whole country.

Developing and manufacturing furniture products with their own characteristics and styles to enhance the ability of furniture enterprises in Liaoning to develop domestic and foreign markets.